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I have examined this book and it has been recommended to the central library of Sussex University for the 2017 reading list. This book will be an excellent source to assist students with their studies on International Business module.
This is an informative text that highlights the key concepts of the global economy a book no student who is studying globalisation should be without..
students seem like this textbook. I feel the contents are not challenge enough, and incorporate with other economics textbooks to design my delivery
This text while helpful is somewhat dense in nature. International students in particular may not find it easily accessible.
Good course content
A long-awaited, comprehensive guide to globalisation and business theory.
To-the-point, student-focused and well-structured book
An excellent book which provides inciteful commentary on the global environment for all business students. This is a must read for students on International Business programmes.
The text is quite unique in that it is very well written and scientific. It goes a long way to link theory to practice with a strong development of theory.
It is more for post-graduate level students rather than undergraduates.
It has a clear discussion of concepts and educates readers... well done!
This gives a good overall view and would be recommended reading
quite clear and well-written. However the book seems to me as being more suitable as a supplementary reading. I have found a good discussion of specific themes rather than a structured presentation of concepts . In particular I see how managerial topics predominate over purely international business-relevant ones. And my course is focused on Int Business
A good introduction to the world of international business, with plenty of supporting information and case examples.
Text is well designed, but too sophisticated for the Asian students who are not native English speakers here in Taiwan. Especially liked the cultural ties to management and market decision making.
Hopefully future editions will be designed with the growing number of non native speakers in mind who can benefit from a special edition.
Provides additional viewpoints to flesh out particular topics.
The content was too narrowly focused for the course.