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`An indispensable, rich, shrewd, and stimulating characterization of the cultural risks and dilemmas generated by globalization.... [the book supplies] bench marks for the present debate on the sociology of culture.... [the book] is an ambitious study that pursues issues of reflexivity in relation to the commodification of signs and symbols that emerge from service industries. The movement from manufacture to service industries, their globalization, and the information and knowledge these generate suggest that reflexivity is a crucial key to understanding class relationships.

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