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"The term “media literacy” is as difficult to define as the term “critical thinking.” This textbook makes the concept a lot less abstract by viewing media literacy in terms of seven essential skills."
"The book provides a thorough exploration into all aspects of media literacy, by an author well-known for his expertise in the subject."
"This is a text that’s great for helping students develop the kind of critical thinking skills we all talk about wanting students to achieve. As a text for analyzing messages...it seems as though it would be an excellent source."
"This textbook is an excellent opportunity for students to better understand media literacy and the skills required to critically think about how media influences their lives. Not only does the author discuss these ideas, but he introduces the skills that students can develop to use these skills in the real world."
"I would describe Potter’s book as a tool that would be useful in taking what we often make complex and potentially simplifying the subject matter to make it less intimidating for the learning process."
"A welcome addition to the literature on media literacy as a skills-based orientation that clearly outlines how audiences may recognize, interpret, and judge media influences across various planes of their lives."
Still under consideration.