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This is perhaps a little 'heavy going' for our students, who will usually be completely new to research methods, and won't have come across content analysis before. However, it's a really useful text for anyone wanting to explore content analysis techniques in more depth. I would recommend it as follow-up reading to a more 'entry-level' text.
This is a comprehensive and well structured book, and one that is easy for students to refer to when they need specific information on different topics.
This book and its previous editions is one of the fundamental readings in all of my courses. It covers all important aspects of qualitative and quantitative content analysis.