Strengthens the exisitng reading list, with a more recent and useful perspective.
Understanding Social Media is an excellent introduction for my Master students in applied communication, especially those who specialize in media literacy, in order to have a quick though complete understanding of the algorithmic cultures or the (new) visualities that social media offer.
I enjoy the book for my course on entrepreneurship and innovation when we focus our discussions on aspects of social media. I am using the book for suggested supplemental reading. At the same time, I feel it is less business and management oriented, and could hence dive a bit deeper into the strategic aspects of social media use.
A great book, covering all aspects of social media, easy to navigate and very informational for professionals .
One of the courses for our media students is focused around Media and Society, and this book treats a vital part of the course content
The book offers a practical approach over the social media. It is designed to help students and lecturers to understand better social media communication. Authors provide a critical framework for understanding the evolution of social media and its impact on media and communication field. Students can learn more from the case studies in each chapter of the book.
Fantastic content, very contemporary. easily broken down for students to grasp. Highly recommended
It has not been delivered to me.