“At last, a book that covers social media strategy in a practical, timely way that will help guide our students as they transition to the professional world.”
“This is a detailed exploration of not only how social media practitioners carry out their duties effectively and with great care, but why they are and why they should.”
“The title helps students move ahead from their own often limited use of social media, integrates well with our program, and connects many of the finer details of PR practice to undergrad and graduate backgrounds.”
Great Textbook and course materials
I love this textbook. It is well written and very user friendly. the only reason I am not using is because I not teaching this section this semester.