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A sociologically informed view of the theoretics of consumer culture, this engaging collection of essays by a distinguished group of international scholars orients readers to the interplay of ideology and materiality in the contemporary world. Replete with compelling examples and provocative pedagogy, the text is classroom friendly and sure to promote discussion.
Consumer Culture Theory (CCT) made easy – a solid overview of the most important sources and insights forming the research community of Consumer Culture theorists. Interested marketing practitioners and scholars – also from consumer research and marketing outside CCT, consumer sociologists/anthropologists,… Indeed, everybody grabbling to understand consumer culture… you can all start here!
Right from the opening pages it is clear that this is no run-of-the-mill textbook. It is a collection of lively and engaging works that illuminate the kind of innovative and challenging research, as well as the diverse positions and contexts that have helped shape this dynamic discipline. It is bound to become a major resource for CCT scholars and students at all levels of their career.
In this well-curated volume, editors Arnould and Thompson bring coherence to the eclectic CCT field and make it approachable for a broad audience. The different chapters represent a wide variety of theoretical traditions, methodological orientations, and empirical settings and manages to give room for necessary stylistic idiosyncrasies, without ever compromising the consistency of the book as a whole.