India Connected
Mapping the Impact of New Media
- Sunetra Sen Narayan - Associate Professor, Indian Institute of Mass Communication, New Delhi
- Shalini Narayanan - Independent Media Consultant and Trainer
A first-of-its-kind analysis of the growth of new media in Digital India from a broad communications and interdisciplinary perspective
Can new media help in bringing about development or contribute to social movements? Who is left out of the new media equation? How is the public sphere affected by it? How will it be regulated?
Providing answers to these important questions, this book critically examines the growth of new media in India. It looks at how new media can be theorized in the Indian context and offers a perspective on the opportunities and challenges this poses to governance, development, and businesses as well as in social marketing efforts.
With the government and the corporate sector’s growing emphasis on ‘Digital India’, India Connected creatively delves into various aspects such as digitization, convergence, interactivity, and ubiquity, which are affecting the Indian media landscape.
"The technological leap of the new media is just the beginning of a long, expansive revolution that touches on nearly every aspect of human life. Where the book scores is in its ability to dig deep to trace the historical context since the arrival of the Internet and at the same time touch upon a wide range of issues that new media affects -- such as governance, marketing and social impact. This gives us a wide canvas with credible research on which everybody from activists and policymakers to students can engage with the book."
"The book “India Connected: Mapping the Impact of New Media” outlines the impact of social media while comparing it with the traditional media. The book flags challenges and opportunities that social media offers in the Indian setting."
"The book “India Connected: Mapping the Impact of New Media” outlines the impact of social media while comparing it with the traditional media. The book flags challenges and opportunities that social media offers in the Indian setting."