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Media, Sports, and Society
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Media, Sports, and Society

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October 1989 | 320 pages | SAGE Publications, Inc
Media, Sports and Society provides a foundation for research on the communication of sports. The volume is framed by a seminal article outlining the parameters of the communication of sports and pointing to major issues that need to be addressed in the relationship between sports and media. Contributors examine the theoretical, cultural and historical issues, the production of media sports programming, its content and its audience. Individual chapters include a discussion of the spectacle of media sports, a comparison of Super Bowl Football and World Cup Soccer, a consideration of the spectators' enjoyment of sports violence, the rhetoric of winning and the American dream, and a fascinating examination of gender harmony and sports interests.
 
PART ONE: OVERVIEWS
Lawrence A Wenner
Media, Sports, and Society
The Research Agenda  
Robert W McChesney
Media Made Sport
A History of Sports Coverage in the United States  
Sut Jhally
Cultural Studies and the Sports/Media Complex
 
PART TWO: THE MEDIA SPORTS PRODUCTION COMPLEX
Susan Tyler Eastman and Timothy P Meyer
Sports Programming
Scheduling, Costs, and Competition  
Robert V Bellamy, Jr
Professional Sports Organizations
Media Strategies  
Richard Gruneau
Making Spectacle
A Case Study in Television Sports Production  
 
PART THREE: MEDIA SPORTS CONTENT
Lawrence A Wenner
The Super Bowl Pre-Game Show
Cultural Fantasies and Political Subtext  
Michael R Real
Super Bowl Football versus World Cup Soccer
A Cultural-Structural Comparison  
Leah R Vande Berg and Nick Trujillo
The Rhetoric of Winning and Losing
The American Dream and America's Team  
Lewis Donohew, David Helm, and John Haas
Drugs and (Len) Bias on the Sports Page
 
PART FOUR: THE AUDIENCE FOR MEDIA SPORTS
Lawrence A Wenner and Walter Gantz
The Audience Experience with Sports on Television
Jennings Bryant
Viewers' Enjoyment of Televised Sports Violence
Michael E Roloff and Denise H Solomon
Sex Typing, Sports Interests, and Relational Harmony

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ISBN: 9780803932449
£53.00