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Media Research Techniques

Media Research Techniques

Second Edition

June 1998 | 184 pages | SAGE Publications, Inc
Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.
Guided Research Projects
Research Logs
Content Analysis
Newspaper Comics Pages

Survey Interviews
Media Utilization

Social Roles
Television Soap Opera Characters

Depth Interviews
Favorite Singers and Recordings

Rhetorical Analysis
Magazine Advertisements

Library Research
Audiences of Radio Talk Shows

Focus Groups
Reasons for Attending Films


Participant Observation
Video Game Players

Historical Research
Images of Shopping Malls in the Popular Press

Comparative Analysis
Images of Disneyland (and Disneyworld) in the American Popular and Scholarly Press

Writing with Style
Avoiding Common Writing Errors
Avoiding Common Reasoning Errors
Writing a Research Report

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ISBN: 9780761915379

ISBN: 9780761915362

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