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Media Research Techniques
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Media Research Techniques

Second Edition


June 1998 | 184 pages | SAGE Publications, Inc
Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.
 
PART ONE: RESEARCH PROJECTS
 
Guided Research Projects
 
Research Logs
 
Content Analysis
Newspaper Comics Pages  
 
Survey Interviews
Media Utilization  
 
Social Roles
Television Soap Opera Characters  
 
Depth Interviews
Favorite Singers and Recordings  
 
Rhetorical Analysis
Magazine Advertisements  
 
Library Research
Audiences of Radio Talk Shows  
 
Focus Groups
Reasons for Attending Films  
 
Experiments
Humor  
 
Participant Observation
Video Game Players  
 
Historical Research
Images of Shopping Malls in the Popular Press  
 
Comparative Analysis
Images of Disneyland (and Disneyworld) in the American Popular and Scholarly Press  
 
PART TWO: WRITING AND THINKING
 
Writing with Style
 
Avoiding Common Writing Errors
 
Avoiding Common Reasoning Errors
 
Writing a Research Report

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ISBN: 9780761915379
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