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Media Research Techniques

Media Research Techniques

Second Edition

June 1998 | 184 pages | SAGE Publications, Inc
Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.
Guided Research Projects
Research Logs
Content Analysis
Newspaper Comics Pages  
Survey Interviews
Media Utilization  
Social Roles
Television Soap Opera Characters  
Depth Interviews
Favorite Singers and Recordings  
Rhetorical Analysis
Magazine Advertisements  
Library Research
Audiences of Radio Talk Shows  
Focus Groups
Reasons for Attending Films  
Participant Observation
Video Game Players  
Historical Research
Images of Shopping Malls in the Popular Press  
Comparative Analysis
Images of Disneyland (and Disneyworld) in the American Popular and Scholarly Press  
Writing with Style
Avoiding Common Writing Errors
Avoiding Common Reasoning Errors
Writing a Research Report

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