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Media and Communication
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Media and Communication


Other Titles in:
Mass Communication Theory

June 2007 | 320 pages | SAGE Publications Ltd

"An excellent book providing students with a historical understanding of mass media and communication. Theories, concepts and models are intertwined throughout the chapters challenging students to critically understand and evaluate the role of mass media in society."
- Stephanie Goodwin, University of Central Lancashire

"In a field whose boundaries are porous and where there is no consensus as to the core concepts, theories and thinkers, Scannell brings certainty to his effort to identify key moments in the history of the study of the media and communication... Essential reading for anyone interested in the historical development of the study of the media in the US and the UK."
- Times Higher Education


"His account of these major writers and movements is both comprehensive and clearly written, and will be appreciated by students and academics alike…  It is the detail of the historical contexts that makes his writing a refreshing look at the history of media and communication in the twentieth century."
- Media International Australia

Magisterial in scope, Media and Communication traces the historical development of media and communication studies. Media Studies itself has a short history but many antecedents, and in this comprehensive and compelling book, Paddy Scannell sets out to describe and analysize its formulation in North America and Europe. Media and Communication:
  • Offers an accessible and comprehensive analysis of the development of media and communication theory.
  • Includes a summary outline of all the key thinkers.
  • Looks at the study of communication across a range of disciplines - history, literature, sociology, philosophy and linguistics.
  • Challenges readers to engage with the central importance of communication.

It will be an invaluable resource for upper level undergraduate and postgraduate students of media and communication, cultural studies and sociology.

 
PART ONE: THE MASSES
 
Mass communication: Lazarsfeld, Adorno, Merton
USA, 1930s and 1940s  
 
Mass culture: Horkheimer, Adorno, Brecht, Benjamin
Germany/USA, 1930s and 1940s  
 
The end of the masses: Merton, Lazarsfeld, Riesman, Katz
USA, 1940s and 1950s  
 
PART TWO: EVERYDAY LIFE
 
Culture and communication: Leavis, Hoggart, Williams
England, 1930s-1950s  
 
Communication and technology: Innis, McLuhan
Canada, 1950s-1960s  
 
Communication as interaction: Goffman and Garfinkel
USA, 1950s-1970  
 
PART THREE: COMMUNICATIVE RATIONALITY AND IRRATIONALITY
 
Communication and language: Austin, Grice, Sacks, Levinson
UK/USA, 1950s-1970s  
 
Communication as ideology: Hall
UK, 1960s and 1970s  
 
Communication and publicness: Habermas
Germany (USA/UK), 1950s-1990s  
 
Conclusion

Paddy Scannell is one of the early pioneers of media studies in the UK. He brings his vast knowledge and experience to give an account of the development of thinking about the media from the 1930s onwards. His overview of the history of media theory is lucid, engaging and a highly informative and provocative account of how theories and their proponents have been shaped by the social and cultural context of the period in which they live...
In a field whose boundaries are porous and where there is no consensus as to the core concepts, theories and thinkers, Scannell brings certainty to his effort to identify key moments in the history of the study of the media and communication.... Essential reading for anyone interested in the historical development of the study of the media in the US and the UK.

THE (Times Higher Education)

His account of these major writers and movements is both comprehensive and clearly written, and will be appreciated by students and academics alike… What distinguishes Scannell's history of these theorists and their influence are his discussions of just how these ideas were generated: the labour and work that was undertaken to create the final product. It is the detail of the historical contexts that makes his writing a refreshing look at the history of media and communication in the twentieth century.

Media International Australia

This is an original and lucid account of the emergence of two linked academic fields - media studies or mass communication, and cultural studies. Scannell, a historian of the BBC and a brilliant analyst of both radio and TV, writes knowledgeably and perceptively about intellectual developments on both sides of the Atlantic... It will inform both newcomers to the study of media and communication and experts who inhabit these fields but not their history. It is a good reference and a good read - highly recommended.

Michael Shudson
University of California

This is an excellent book that provides students with a broad series of summary outlines of key thinkers on media and communication, without conflating the two terms.

Michael Pickering
University of Loughborough

This book invites us to be more generous and imaginative than we have been in how we interpret the story of media research and it leads the way by embodying that spirit. The effects tradition and cultural studies will never look the same again.

John D Peters
University of Ohio

A great book - exciting, and very clearly written.

Klaus Schönbach
University of Amsterdam

An excellent book providing students with a historical understanding of mass media and communication. Theories, concepts and models are intertwined throughout the chapters challenging students to critically understand and evaluate the role of mass media in society.

Mrs Stephanie Goodwin
marketing, public relations, communications, University of Central Lancashire
December 15, 2013

The book provides summaries of important theorists in the field of mass communication. When discussing comparative journalism research especially "Part I - The masses" has been very helpful to sum up important and worthy of discussion topics. The structure of the book also gives an overview of the historical change and important paradigms of media content and effects research.

Ms Christine Meltzer
Dept Social Sciences, Media and Sport, Johannes Gutenberg University of Mainz
July 20, 2011

The book lives up to the high expectations: part history of media and communication research, part critical reflection of the social forces at play in intellectual life and academe it is apt to introduce students both to the subject matter of media studies as well as providing a rich social scientific background to newcomers to the field. It will provide valuable context information for a course that attempts to avoid some of the more mythical narratives of how the field came to be and how it goes about researching its subject matter.

Professor Marian Adolf
Communication and Cultural Management, Zeppelin University
March 29, 2011

Sample Materials & Chapters

PDF of Prelims

PDF of Introduction


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ISBN: 9781412902694
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