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Mass Communication (International Student Edition)
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Mass Communication (International Student Edition)
Living in a Media World

Seventh Edition (International Student Edition)


January 2019 | SAGE Publications, Inc

“An entertaining, informative and thoughtful mass media text that keeps students engaged.”

—Charles W. Little Jr., Santa Ana College

Transform your students into smart, savvy media consumers.

A book that students find fun to read and instructors consider educationally valuable, Mass Communication: Living in a Media World provides the media literacy principles and critical thinking skills that students need to become self-aware media consumers. Known for his storytelling approach, bestselling author Ralph E. Hanson uses examples drawn from everyday life to explain the many dimensions of mass media that operate in our society. This newly revised Seventh Edition is packed with contemporary examples and compelling stories that illustrate the latest developments and recent events that are changing the face of media today.

 
PREFACE
 
ACKNOWLEDGEMENTS
 
ABOUT THE AUTHOR
 
PART I. INTRODUCTION TO THE MEDIA
 
1. Living in a Media World: An Introduction to Mass Communication
Levels of Communication  
Elements of Mass Communication  
Evolution of the Media World  
Understanding the Media World  
Chapter Review  
Key Terms  
Review Questions  
 
2. Mass Communication Effects: How Society and Media Interact
History of Media Effects Research  
Effects of the Media in Our Lives  
Theories of Media and Society  
Chapter Review  
Key Terms  
Review Questions  
 
3. The Media Business: Consolidation, Globalization, and the Long Tail
The Development of the Media Business in the United States  
Big Media: The Legacy Conglomerates  
Big Media: The New Players  
Media Economics and the Long Tail  
Chapter Review  
Key Terms  
Review Questions  
 
PART II. PRINT MEDIA
 
4. Books: The Birth of the Mass Media
The Development of the Book and Mass Communication  
Buying and Selling Books  
Books and Culture  
Books and Censorship  
Chapter Review  
Key Terms  
Review Questions  
 
5. Magazines: The Power of Words and Images
The Development of a National Cultura  
The Magazine Business  
Magazines and Modern Society  
The Future of Magazines  
Chapter Review  
Key Terms  
Review Questions  
 
6. Newspapers and the News: Reflection of a Democratic Society
Inventing the Modern Press  
The News Business  
News, Politics, and Society  
The Future of News  
Chapter Review  
Key Terms  
Review Questions  
 
PART III. ELECTRONIC MEDIA
 
7. Audio: Music and Talk across Media
History of Sound Recording and Transmission  
Music, Youth Culture, and Society  
The Future of Sound  
Chapter Review  
Key Terms  
Review Questions  
 
8. Movies: Mass Producing Entertainment
The Development of Movies  
The Movie Business  
Movies and Society  
The Future of Movies  
Chapter Review  
Key Terms  
Review Questions  
 
9. Television: Broadcast and Beyond
Television: Broadcast and Cable/Satellite  
From Broadcasting to Narrowcasting: The Changing Businesss of Television  
Television and Society  
Moving Beyond Broadcasting  
Chapter Review  
Key Terms  
Review Questions  
 
10. Online Media: The Internet, Social Media, and Video Games
The Development of the Internet  
What Are Online/Mobile Media?  
Social Media: Sharing Our Lives Online  
Video Games as Mass Communication  
The Internet and Society  
Chapter Review  
Key Terms  
Review Questions  
 
PART IV. STRATEGIC COMMUNICATION
 
11. Advertising: Selling a Message
The Development of the Advertising Industry  
The Advertising Business  
The Future of Advertising  
Chapter Review  
Key Terms  
Review Questions  
 
12. Public Relations: Interactions, Relationships, and the News
From Press Agentry to Professionalism  
The Business of Public Relations  
Public Relations and Society  
Chapter Review  
Key Terms  
Review Questions  
 
PART V. REGULATION AND CONTROL OF THE MEDIA
 
13. Media Law: Free Speech and Fairness
The Development of a Free Press  
Protection of Individuals  
Controlling the Press  
Regulation of the Media Industry  
Chapter Review  
Key Terms  
Review Questions  
 
14. Media Ethics: Truthfulness, Fairness, and Standards of Decency
Ethical Principles and Decision Making  
Ethics and News  
Ethics and Persuasive Communication  
Chapter Review  
Key Terms  
Review Questions  
 
Chapter 15. Global Media: Communication Around the World
Media Ideals Around the World  
Going Global: Media Standards Around The World  
Chapter Review  
Key Terms  
Review Questions  

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ISBN: 9781544364414
£87.00