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Mass Communication (International Student Edition)
Living in a Media World
Seventh Edition (International Student Edition)
- Ralph E. Hanson - University of Nebraska at Kearney, USA
January 2019 | SAGE Publications, Inc
“An entertaining, informative and thoughtful mass media text that keeps students engaged.”
—Charles W. Little Jr., Santa Ana College
Transform your students into smart, savvy media consumers.
A book that students find fun to read and instructors consider educationally valuable, Mass Communication: Living in a Media World provides the media literacy principles and critical thinking skills that students need to become self-aware media consumers. Known for his storytelling approach, bestselling author Ralph E. Hanson uses examples drawn from everyday life to explain the many dimensions of mass media that operate in our society. This newly revised Seventh Edition is packed with contemporary examples and compelling stories that illustrate the latest developments and recent events that are changing the face of media today.
PREFACE
ACKNOWLEDGEMENTS
ABOUT THE AUTHOR
PART I. INTRODUCTION TO THE MEDIA
1. Living in a Media World: An Introduction to Mass Communication
2. Mass Communication Effects: How Society and Media Interact
3. The Media Business: Consolidation, Globalization, and the Long Tail
PART II. PRINT MEDIA
4. Books: The Birth of the Mass Media
5. Magazines: The Power of Words and Images
6. Newspapers and the News: Reflection of a Democratic Society
PART III. ELECTRONIC MEDIA
7. Audio: Music and Talk across Media
8. Movies: Mass Producing Entertainment
9. Television: Broadcast and Beyond
10. Online Media: The Internet, Social Media, and Video Games
PART IV. STRATEGIC COMMUNICATION
11. Advertising: Selling a Message
12. Public Relations: Interactions, Relationships, and the News
PART V. REGULATION AND CONTROL OF THE MEDIA
13. Media Law: Free Speech and Fairness
14. Media Ethics: Truthfulness, Fairness, and Standards of Decency
Chapter 15. Global Media: Communication Around the World