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Marshall McLuhan
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Marshall McLuhan

First Edition

Other Titles in:
Cultural Studies (General)

October 2004 | 264 pages | SAGE Publications Ltd
'In quite a profound, high-modernist way, this succinct but comprehensive book deems its subject worthy of careful scholarly analysis. I applaud and recommend it for taking much of the nonsense out of McLuhan' - Topia Journal

'Feted and reviled in his own lifetime, Marshall McLuhan has made a dramatic comeback in recent years. Marchessault gives a balanced and carefully considered appraisal of McLuhan's contribution to cultural theory, which may be even more pertinent now, in the early twenty-first century, than when he originally formulated it in the 1950s and '60s'

Jim McGuigan, Professor of Cultural Analysis, Loughborough University

Why is McLuhan important? What use can we make of his approach to the media today? In this insightful critical introduction, McLuhan's contribution is carefully explained and his reputation reassessed. The book:

· Explains McLuhan's key ideas

· Engages with critical issues in media and contemporary art

· Demonstrates the relevance of his work for students

of media and communications

· Addresses his methodological contribution

· Revises our understanding of his place in the history of ideas.

Illustrated with many examples from the network society, the book works as a guide to anyone who wants to know why McLuhan is important.

 
Introduction
McLuhan's Project

 
 
PART ONE: CAMBRIDGE
 
Romantic Art
 
New Criticism
 
Catholicism
 
PART TWO: AMERICA
 
Early Media Studies and Mama's Boys
 
Experimental Seminar
 
Innis, New Media and the University
 
Galaxy
 
Sacred Technologies, Historical Imagination
 
PART THREE: GLOBAL THEATRE
 
Project for Understanding Media
 
Electronic Call Girl
 
Murder by Television
 
Globalization and Time

'In quite a profound, high-modernist way, this succinct but comprehensive book deems its subject worthy of careful scholarly analysis. I applaud and recommend it for taking much of the nonsense out of McLuhan' - Topia Journal

'Feted and reviled in his own lifetime, Marshall McLuhan has made a dramatic comeback in recent years. Marchessault gives a balanced and carefully considered appraisal of McLuhan's contribution to cultural theory, which may be even more pertinent now, in the early twenty-first century, than when he originally formulated it in the 1950s and '60s.'

Jim McGuigan, Professor of Cultural Analysis, University of Loughborough

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