You are here

SAGE online ordering services are curently unavailable due to system maintenance. If you need assistance, please contact SAGE at info@sagepub.co.uk . Thank you for your patience and we apologise for the inconvenience.

Resources to help you teach online

See our resources page for information, support and best practices.

Due to the current restrictions in place, our inspection copy policy has changed. Please refer to our updated inspection copy policy for details.

Marketing for Entrepreneurs
Share

Marketing for Entrepreneurs
Concepts and Applications for New Ventures

Third Edition


November 2021 | 280 pages | SAGE Publications, Inc
Marketing for Entrepreneurs provides students with practical insights, strategies, and tips on how to apply marketing concepts to increase the chances of new venture success. Author Frederick G. Crane focuses on how readers can use marketing to find the right opportunity, develop valuable new products and services, and create memorable brands. He walks students through teach phase of the marketing process. Packed with help tips and profiles of successful entrepreneurs, this practical text includes the tools readers need to launch and sustain successful ventures. The new Third Edition includes a new chapter on social media marketing, new examples and profiles, and new coverage of timely topics such as user experience research, data analytics, MVPs, surge pricing, and just-in-time inventory.
 
Chapter 1: Marketing in an Entrepreneurial Context
 
Chapter 2: Finding and Evaluating the Right Marketing Opportunity
 
Chapter 3: Using Marketing Research to Ensure Entrepreneurial Success
 
Chapter 4: Understanding Customers and Competitors
 
Chapter 5: Segmentation, Targeting, and Positioning
 
Chapter 6: Developing New Products and Services
 
Chapter 7: Building and Sustaining the Entrepreneurial Brand
 
Chapter 8: Entrepreneurial Pricing
 
Chapter 9: Entrepreneurial Channel Development and Supply Chain Management
 
Chapter 10: Entrepreneurial Promotion: Doing More With Less!
 
Chapter 11: Social Media and Entrepreneurial Marketing
 
Chapter 12: The Entrepreneurial Marketing Plan
 
Appendix A: Sample Entrepreneurial Marketing Plan

For instructors

Select a Purchasing Option


Paperback
ISBN: 9781483391342
£64.99