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Managing Innovation and Entrepreneurship

Managing Innovation and Entrepreneurship

Innovation and entrepreneurship define successful businesses in our global economy.

August 2013 | 224 pages | SAGE Publications, Inc
This new graduate-level text provides a step-by-step process for managing innovation and entrepreneurship in an organization using appropriate scenarios, theories, principles, practices, case studies and examples. This is the first book in the market to look at innovation/entrepreneurship from an international perspective. It identifies and discusses ways to manage innovation and entrepreneurship in both turbulent as well as stable environments. It includes discussion of each aspect of the process of innovation required to achieve success. Each chapter begins with a case study/scenario and ends with review and discussion questions.

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1. The Entrepreneurial/Innovative Economy
2. Creativity and Innovation
3. Innovation and Entrepreneurship in Context
4. Building an Innovative and Entrepreneurial Organization
5. Developing Innovation and Entrepreneurship in Both Individuals and Teams
6. Design Thinking and Innovation
7. Developing New Products, Services and Ventures
8. The Global Business Plan
9. International Opportunities for Innovation and Entrepreneurship
10. The Future Impact on Innovation on Consumers, Business and Government
About the Authors

This is an invaluable text and a must read for all students.

Mr Paul Matthews
Business Administration , University College Birmingham
June 12, 2014

This book provides good case studies to understand the nature of innovation for students in Public Administration Department who will then understand the concept of innovation in public sector/governments.

Mrs Tutik Rachmawati
Institute for Local Government , University of Birmingham
March 9, 2014

A very good text which offers many fresh perspectives

Mr Rajesh Sharma
Department of Business & Law, Croydon College
March 4, 2014

Unfortunately, the textbook's focus was innovation rather than entrepreneurship, esp. in the international context. For this reason it couldn't become adopted for the International Entrepreneurship course. However, for a course in Innovation it could be a very interesting and timely reading.

Dr Veronika Gustafsson
Innovation Management and Entrepreneurship , University of Klagenfurt
October 21, 2013

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