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Managing Innovation and Entrepreneurship

Managing Innovation and Entrepreneurship

Innovation and entrepreneurship define successful businesses in our global economy.

August 2013 | 224 pages | SAGE Publications, Inc
This new graduate-level text provides a step-by-step process for managing innovation and entrepreneurship in an organization using appropriate scenarios, theories, principles, practices, case studies and examples. This is the first book in the market to look at innovation/entrepreneurship from an international perspective. It identifies and discusses ways to manage innovation and entrepreneurship in both turbulent as well as stable environments. It includes discussion of each aspect of the process of innovation required to achieve success. Each chapter begins with a case study/scenario and ends with review and discussion questions.

Visit the Companion Website at
1. The Entrepreneurial/Innovative Economy
2. Creativity and Innovation
3. Innovation and Entrepreneurship in Context
4. Building an Innovative and Entrepreneurial Organization
5. Developing Innovation and Entrepreneurship in Both Individuals and Teams
6. Design Thinking and Innovation
7. Developing New Products, Services and Ventures
8. The Global Business Plan
9. International Opportunities for Innovation and Entrepreneurship
10. The Future Impact on Innovation on Consumers, Business and Government
About the Authors

"I especially like the fact that [this] text covers the innovation process from creative idea to implementation. Chapters covering the new venture plan and how to make innovation work in the students' organization are a real advantage."

Robert Russell
Pennsylvania State University - Harrisburg

"Professors Hisrich and Kearney are addressing a very interesting and timely topic, innovation and entrepreneurship, which in the evolving globalization era has significant applications. The strength of the text is its topics relevancy and case studies in each chapter."

Nader Asgary
Bentley College - Waltham

"I love the way this book is written...It offers some hope for the future of US business in this global world market."

Frank Ziolkowski
Purdue University - West Lafayette

Text which will inform curriculum development and help to develop student attributes which reflect entrepreneurship now essential in contemporary healthcare

Mrs Liz Cade
Health , Glyndwr University
May 12, 2016

Suitable to support out Level 4 modules.

Mr David Potter
Business and Management, Glyndwr University
October 1, 2015

Clear and informative text. Well in line with the subject of the course

Mrs Ingibjorg Sigurdardottir
Department of Rural Tourism, Holar University College
August 27, 2015

Interesting book. I will keep certainly in mind for future courses.

Dr Massimo Bau
Business Administration, Jönköping International Business School
March 27, 2015

Too superficial and general for our course that is aimed specifically at students in journalism and communication.

Dr Kirsten Sparre
Department of Aesthetics and Communication, Aarhus University
October 31, 2014

The book is useful for both undergraduate and postgrad level.

Mr Severino Mavhiki
Business Administration , Midlands State University
June 19, 2014

This is an invaluable text and a must read for all students.

Mr Paul Matthews
Business Administration , University College Birmingham
June 12, 2014

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