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Mail Surveys
Improving the Quality


Volume: 40
Other Titles in:
Social Research Methods

October 1995 | 144 pages | SAGE Publications, Inc
Students and researchers who want to improve the quality of their mail-survey data collection will find this book invaluable. The author considers such issues as: reducing sampling bias; questioning response errors; and obtaining good response rates from a mail surveys. The book also offers useful insights and tips on: problems to avoid in mail surveys; what type of rating scales to use; open-ended versus closed-ended questions; screening questions and skip instructions; question and response order effects; sampling strategies; and ways to reduce nonresponse errors - for example, by prenotification or incentives.
 
Introduction
 
The Basics of Question Design
 
Question Design
The Advanced Course  
 
The Basics of Sampling
 
Pitfalls in Sampling
 
The Basics of Avoiding Nonresponse Errors
 
Additional Ways to Reduce Nonresponse Errors
 
The Benefits of Aesthetics and Good Management
 
Preparing the Data for Analysis
 
A Summary from a Total Survey Design Perspective

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ISBN: 9780803946637
£41.99

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