Macromarketing
Four Volume Set
Edited by:
- Stanley J Shapiro - Simon Fraser University, Burnaby, Canada
- Mark Tadajewski - York University, UK, Durham University, UK
- Clifford J Shultz II - Loyola University Chicago, USA
Series:
SAGE Library in Marketing
SAGE Library in Marketing
August 2009 | 1 712 pages | SAGE Publications Ltd
The macro side of marketing takes the subject beyond the realm of commerce and into the wider societal context, looking at the marketing process in its entirety. We have long been suspicious of the negative side of the marketing process, exemplified in credit card debt, poor diet, smoking and alcohol abuse. But on the other hand consumer choice, public service information and the encouragement of innovation and creativity are also ways in which marketing affects the social and environmental sphere, in ways that scholars are only beginning to fully investigate. The study of macromarketing, with its focus on how marketing and society inform each other, is increasingly seen as the fastest growing direction in marketing education.
This four-volume set takes on these questions from every angle, and to date is the only authoritative collection of the most important writing published in the field. It surveys the history of the discipline, before pushing the boundaries of macromarketing scholarship with work on contemporary topics such as Islamic marketing ethics, pharmaceutical marketing, the Fair Trade movement, and the role of marketing in the developing world. In addition, the broad intellectual interests of the international editorial board incorporate papers of cross-disciplinary influence that might not be on the radar of marketing academics.
Volume 1
Part 1: The Domain of Macromarketing
Shelby D Hunt and John Burnett
Roger A. Layton and Sanford Grossbart
William W. Wilkie and Elizabeth S. Moore
Mark Peterson
C.J. Shultz
Part 2: The Intellectual Roots of Contemporary Macromarketing
D.F. Dixon
Ronald Savitt
Daniel, J. Sweeney
George Fisk
Robert W. Nason and Phillip D. White
Johan Arndt
George Fisk
Part 3: Perceptions of the Market
Marion Fourcade and Kieran Healy
John D. Mittelstaedt, William E. Kilbourne and Robert A Mittelstaedt
Rohit Varman and Janeen Arnold Costa
Part 4: Marketing Systems
Roger A. Layton
Gina Porter, Fergus Lyon and Deborah Potts
B.N. Ghosh
Roger A. Layton
Part 5: Marketing Externalities
Robert W. Nason
Jack Cadeaux
M.J. Polonsky, Carlson, L. and Fry, M-L.
Terrence H. Witkowski
J.S. Clancy
Volume 2
Part 6: Society's Impact on Markets and Marketing Systems
John D. Mittelstaedt
Clifford J. Shultz, T.J. Burkink, B. Grbac and N. Renko
George M. Zinkhan
Michael D. Hutt, Michael P. Mokwa and Stanley J. Shapiro
M. Micheletti and D. Stolle
Part 7: Marketing Ethics
Gene Laczniak and Patrick Murphy
Shelby Hunt and Scott J. Vitell
M. Saeed, Z.U. Ahmed and S-M. Mukhtar
Thomas A. Klein and Gene R. Laczniak
Part 8: Distributive Justice
Jens Martens
R. Belk
Ronald Paul Hill, William F. Felice and Thomas Ainscough
Gene R. Laczniak and Patrick E. Murphy
O.C. Ferrell and Linda Ferrell
John Wilkinson
Part 9: Quality of Life-A Macromarketing Perspective
Ed Diener and Eunkook Suh
R.P. Hill and K.K. Dhanda
Dong-Jin Lee and M. Joseph Sirgy
Mark Peterson and Naresh K. Malhotra
Part 10: Toward Socioeconomic Development
United Nations Development Programme
Frances Stewart and Severine Deneulin
G liz Ger
Nancy Birdsall, Dani Rodrik and Arvind Subramanian
Volume 3
Part 11: Controversies in Development 1: Benefits from Freer Trade? The Doha Round
Peter Sutherland
Yilmas Aky z, William Milberg and Robert Wade
Stephen Tokarick
Timothy A. Wise
Part 12: Controversies In Development 2: The Role of International Development Assistance
Jens Martens
Roy Rathin and Antoine Heuty
Abhijit Vinayak Banerjee
William Easterly
John Farrington and Jeremy Clarke
Part 13: Controversies in Development 3: Economic Growth & Reduced Poverty
Timothy Besley and Robin Burgess
Ravi Kanbur
Andrew Sumner and Meera Tiwari
Ann Harrison and Margaret McMillan
Pranab Bardhan
Part 14: Controversies in Development 4: Challenges in Globalization
Terrence H. Witkowski
Geoffrey Garrett
Robin Broad and John Cavanagh
David Singh Grewal
Timothy Koechlin
Michael J.Trebilcock
Part 15: Transition Economies and Macromarketing
János Kornai
Jan Svejnar
Clifford J. II Shultz and Anthony Pecotich
David Dapice et al.
Volume 4
Part 16: Marketing and Development
Thomas Klein and Robert Nason
Ruby Roy Dholakia and Nikhilesh Dholakia
William E.Kilbourne
Christopher Dunford
Part 17: Marketing and Societal Development: Issues and Approaches
Phillip Kotler, Ned Roberto and Tony Leisner
William Flanagan and Gail Whiteman
C.K. Prahalad and Stuart L. Hart
Aneel Karnani
Steffen Böhm and Vinicius Brei
T. Bettina Cornwell and Judy Drennan
Part 18: Fair Shares and Equal Sacrifice? 1. Sustainable Consumption
United Nations Development Programme
William H. Kilbourne, Pierre McDonagh and Andrea Prothero
Tim Jackson
Lars Fogh Mortensen
Part 19: Fair Shares and Equal Sacrifice? 2. Global Warming
Pew Center on Global Climate Change
John Ashton and Xueman Wang
Neva Goodwin
Part 20: In Conclusion: Dealing with the Problems of the Commons
Clifford J. Shultz and Morris B. Holbrook