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Journal of Creating Value

Journal of Creating Value


eISSN: 2454213X | ISSN: 23949643 | Current volume: 7 | Current issue: 1 Frequency: Bi-annually

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1. Special Issue on Challenges for Creating Value in Tourism, Transport & Hospitality
2. Special Issue on Creating Value in Business


The Journal of Creating Value is a refereed, professional journal focused on creating value synergistically for a broad set of societal stakeholders, including: customers, employees, suppliers, communities, governments, media, civil society organizations, etc. using, for example multi-capital and other perspectives. The audience for the journal includes academia, researchers, professionals, community and government agencies, business and industry.

The peer-reviewed journal welcomes submissions that cover either or both the science and the art of Customer Value Creation. The science encompasses issues of logic, and associated rational factors, data and cases. The art covers emotional and social factors, including the psychological and human factors necessary to harness and align the passion of everyone in an enterprise.

The Journal of Creating Value exists to provide a focus for information and debate about this new dynamic, which includes the imperative to shift from ‘Command and Control’ to ‘Connect and Inspire’ customer-led management practices.

This journal is a member of the Committee on Publication Ethics (COPE).

The Journal of Creating Value is a refereed, professional journal focused on creating value synergistically for a broad set of societal stakeholders, including: customers, employees, suppliers, communities, governments, media, civil society organizations, etc. using, for example multi-capital and other perspectives. The audience for the journal includes academia, researchers, professionals, community and government agencies, business and industry.

The peer-reviewed journal welcomes submissions that cover either or both the science and the art of Creating Value and Creating Customer Value. The science encompasses issues of logic, and associated rational factors, data and cases. The art covers emotional and social factors, including the psychological and human factors necessary to harness and align the passion of everyone in an enterprise.

The Journal of Creating Value exists to provide a focus for information and debate about this new dynamic, which includes the imperative to shift from ‘Command and Control’ to ‘Connect and Inspire’ Creating Value-led management practices.

This journal is a member of the Committee on Publication Ethics (COPE).

Founder Editor
Gautam Mahajan Customer Value Foundation, India
Associate Editors
Moshe Davidow Carmel Academic Center, Israel
Andreas Hinterhuber Hinterhuber and Partners, Austria
Sertan Kabadayi Fordham University, USA
Youji Kohda Graduate School of Knowledge Science, Japan Advanced Institute of Science and Technology, Japan
Martijn Rademakers Sollcorp, The Netherlands
Editorial Board
Scott M Broetzmann Customer Care Measurement & Consulting LLC, USA
Cihan Cobanoglu University of South Florida, USA
Christian Grönroos Hanken School of Economics, Helsinki, Finland
Joseph Haldane IAFOR, Japan
Denis Harrington Waterford Institute of Technology, Waterford, Ireland
Jay Kandampully Ohio State University, USA
Timothy Keiningham Saint John's University, USA
Kasuhiko Kokubu University of Kobe, Japan
V Kumar J. Mack Robinson College of Business, Georgia State University, USA
Werner Kunz University of Massachusetts, Boston, USA
Lucio Lescano Duncan CAME, Peru
Luis Filippe Lages Nova SBE, Portugal
Michael Lowenstein Beyond Philosophy, USA
Diane M Magers CXPA, USA
Cristina Mele University of Naples “Federico II”, Italy
Luiz Moutinho University of Suffolk , England
Irene Ng University of Warwick and HAT Foundation, UK
A Parasuraman University of Miami, USA
Edyta Rudawska University of Szczecin, Poland
R P Scott Liverpool John Moore University, UK
Jayant Shah Academy of Indian Marketing, India
James C. Spohrer IBM, USA
Philip Sugai Doshisha University, Japan
Bob Thompson CustomerThink Corporation, USA
Wolfgang Ulaga INSEAD, France
Stephen L. Vargo University of Hawaii at Manoa, USA
Joseph Yacura Founder, International Association for Data Quality, Governance and Analytics
Advisory Board
Gautam Mahajan Customer Value Foundation, India
Eric Almquist Bain & Co., USA
Nestor Farias Bouvier Sapin S A Business Consultants – M&A, Argentina
Tanya Dubash Godrej Industries, India
David Frigstad Frost & Sullivan, USA
Russ Klein American Marketing Association, USA
Winnifred Knight TheMarketingSite.com and CUBE [ON THE SQUARE], South Africa
Philip Kotler Northwestern University, USA
R Mukundan Tata Chemicals, India
Jagdish N. Sheth Emory University, USA
Hans Udo Wenzel AromataGroup srl, Italy
Jochen Wirtz National University of Singapore, Singapore
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  • Journal of Creating Value

    This Journal is a member of the Committee on Publication Ethics

    This Journal recommends that authors follow the Recommendations for the Conduct, Reporting, Editing, and Publication of Scholarly Work in Medical Journals formulated by the International Committee of Medical Journal Editors (ICMJE).

    Journal of Creating Value is hosted on SAGE Peer Review, a web-based online submission and peer review system. Please read the Manuscript Submission Guidelines below, and then visit https://peerreview.sagepub.com/jcv to login and submit your article online. Remember you can log in to the submission site at any time to check on the progress of your paper through the peer review process.

    Only manuscripts of sufficient quality that meet the aims and scope of Journal of Creating Value will be reviewed.

    There are no fees payable to submit or publish in this Journal.

    As part of the submission process you will be required to warrant that you are submitting your original work, that you have the rights in the work, and that you have obtained and can supply all necessary permissions for the reproduction of any copyright works not owned by you, that you are submitting the work for first publication in the Journal and that it is not being considered for publication elsewhere and has not already been published elsewhere. Please see our guidelines on prior publication and note that Journal of Creating Value will consider submissions of papers that have been posted on preprint servers; please alert the Editorial Office when submitting (contact details are at the end of these guidelines) and include the DOI for the preprint in the designated field in the manuscript submission system. Authors should not post an updated version of their paper on the preprint server while it is being peer reviewed for possible publication in the Journal. If the article is accepted for publication, the author may re-use their work according to the Journal's author archiving policy.

    If your paper is accepted, you must include a link on your preprint to the final version of your paper.

    If you have any questions about publishing with SAGE, please visit the SAGE Journal Solutions Portal

    1. What do we publish?

    1.1 Aims & Scope
    1.2 Article types
    1.3 Writing your paper

    2. Editorial policies

    2.1 Peer review policy
    2.2 Authorship
    2.3 Acknowledgements
    2.4 Funding
    2.5 Declaration of conflicting interests
    2.6 Research data

    3. Publishing Policies

    3.1 Publication ethics
    3.2 Contributor’s publishing agreement
    3.3 Open access and author archiving

    4. Preparing your manuscript

    4.1 Formatting
    4.2 Artwork, figures and other graphics
    4.3 Supplemental material
    4.4 Reference style
    4.5 English language editing services

    5. Submitting your manuscript

    5.1 ORCID
    5.2 Information required for completing your submission
    5.3 Permissions

    6. On acceptance and publication

    6.1 SAGE Production
    6.2 Online First publication
    6.3 Access to your published article
    6.4 Promoting your article

    7. Further information

    1. What do we publish?

    1.1 Aims & scope

    Before submitting your manuscript to Journal of Creating Value, please ensure you have read the Aims & Scope.

    1.2 Article types

    • Research articles
    • Practitioner articles

    Articles should have a minimum of 3,000 words and should not exceed 5,000 words. All articles must be accompanied by an abstract of 150–200 words and 4–6 keywords. The editors may change the abstract to ensure that it includes appropriate keywords.

    Notes should be numbered serially and presented at the end of the article. Notes must contain more than a mere reference.

    Note: Practitioner papers are assessed differently from academic papers. The business aspect is more important than the academic rigor. Case studies are an example.

    The following points need to be taken care of:

    1. Contributors must provide their complete affiliation details and contact details on the first page of their articles.
    2. Use British spellings in all cases rather (hence, ‘programme’ not ‘program’, ‘labour’ not ‘labor’, and ‘centre’ and not ‘center’). Use ‘z’spellings instead of ‘s’ spellings. This means that words ending with ‘-ise’, ‘isation’, etc., will be spelt with ‘z’ (e.g., ‘recognize’, ‘organize’, ‘civilize’, etc.).
    3. Use single quotes throughout. Double quotes only to be used within single quotes. Spellings of words in quotations should not be changed. Quotations of 45 words or more should be separated from the text and indented with one space with a line space above and below.
    4. Use ‘twentieth century’, ‘1980s’. Spell out numbers from one to nine, 10 and above to remain in figures. However, for exact measurements, use only figures (3 km, 9 per cent, not %). Use thousands and millions, not lakhs and crores.
    5. Use of italics and diacriticals should be minimized, but used consistently. Tables and figures are to be inserted at appropriate places, and titled and numbered. For example, ‘see Table 1’, and not ‘see the table below’. Source for figures and tables should be mentioned irrespective of whether or not they require permissions. Mathematical models, if any, are to be presented in Appendix.
    6. All photographs and scanned images should have a resolution of minimum 300 dpi/1500 pixels and their format should be TIFF or JPEG. Due permissions should be taken for copyright protected photographs/images. Even for photographs/images available in the public domain, it should be clearly ascertained whether or not their reproduction requires permission for purposes of publishing (which is a profit-making endeavour).
    7. A consolidated listing of all books, articles, essays, theses and documents referred to (including any referred to in the tables, graphs and maps) should be provided at the end of the article.

    1.3 Writing your paper

    The SAGE Author Gateway has some general advice on how to get published, plus links to further resources.

    1.3.1 Make your article discoverable
    For information and guidance on how to make your article more discoverable, visit our Gateway page on How to Help Readers Find Your Article Online

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    2. Editorial policies

    2.1 Peer review policy

    Journal of Creating Value adheres to a rigorous double-blind reviewing policy in which the identity of both the reviewer and author are always concealed from both parties.

    Journal of Creating Value is committed to delivering high quality, fast peer-review for your paper, and as such has partnered with Publons. Publons is a third party service that seeks to track, verify and give credit for peer review. Reviewers for Journal of Creating Value can opt in to Publons in order to claim their reviews or have them automatically verified and added to their reviewer profile. Reviewers claiming credit for their review will be associated with the relevant journal, but the article name, reviewer’s decision and the content of their review is not published on the site. For more information visit the Publons website.

    The Editor or members of the Editorial Board may occasionally submit their own manuscripts for possible publication in the Journal. In these cases, the peer review process will be managed by alternative members of the Board and the submitting Editor/Board member will have no involvement in the decision-making process.

    Practitioner papers may be reviewed in a different manner depending on the issue and the decision of the Board.

    2.2 Authorship

    All parties who have made a substantive contribution to the article should be listed as authors. Principal authorship, authorship order, and other publication credits should be based on the relative scientific or professional contributions of the individuals involved, regardless of their status. A student is usually listed as principal author on any multiple-authored publication that substantially derives from the student’s dissertation or thesis.

    2.3 Acknowledgements

    All contributors who do not meet the criteria for authorship should be listed in an Acknowledgements section. Examples of those who might be acknowledged include a person who provided purely technical help, or a department chair who provided only general support.

    Please supply any personal acknowledgements separately to the main text to facilitate anonymous peer review.

    2.3.1 Writing assistance
    Individuals who provided writing assistance, e.g. from a specialist communications company, do not qualify as authors and so should be included in the Acknowledgements section. Authors must disclose any writing assistance – including the individual’s name, company and level of input – and identify the entity that paid for this assistance. It is not necessary to disclose use of language polishing services.

    2.4 Funding

    Journal of Creating Value requires all authors to acknowledge their funding in a consistent fashion under a separate heading.  Please visit the Funding Acknowledgements page on the SAGE Journal Author Gateway to confirm the format of the acknowledgment text in the event of funding, or state that: This research received no specific grant from any funding agency in the public, commercial, or not-for-profit sectors.

    2.5 Declaration of conflicting interests

    Journal of Creating Value encourages authors to include a declaration of any conflicting interests and recommends you review the good practice guidelines on the SAGE Journal Author Gateway

    2.6. Research data

    The journal is committed to facilitating openness, transparency and reproducibility of research, and has the following research data sharing policy. For more information, including FAQs please visit the SAGE Research Data policy pages.

    Subject to appropriate ethical and legal considerations, authors are encouraged to:

    • share your research data in a relevant public data repository
    • include a data availability statement linking to your data. If it is not possible to share your data, we encourage you to consider using the statement to explain why it cannot be shared.
    • cite this data in your research

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    3. Publishing Policies

    3.1 Publication ethics

    SAGE is committed to upholding the integrity of the academic record. We encourage authors to refer to the Committee on Publication Ethics’ International Standards for Authors and view the Publication Ethics page on the SAGE Author Gateway

    3.1.1 Plagiarism
    Journal of Creating Value and SAGE take issues of copyright infringement, plagiarism or other breaches of best practice in publication very seriously. We seek to protect the rights of our authors and we always investigate claims of plagiarism or misuse of published articles. Equally, we seek to protect the reputation of the Journal against malpractice. Submitted articles may be checked with duplication-checking software. Where an article, for example, is found to have plagiarized other work or included third-party copyright material without permission or with insufficient acknowledgement, or where the authorship of the article is contested, we reserve the right to take action including, but not limited to: publishing an erratum or corrigendum (correction); retracting the article; taking up the matter with the head of department or dean of the author's institution and/or relevant academic bodies or societies; or taking appropriate legal action.

    3.1.2 Prior publication
    If material has been previously published it is not generally acceptable for publication in a SAGE journal. However, there are certain circumstances where previously published material can be considered for publication. Please refer to the guidance on the SAGE Author Gateway or if in doubt, contact the Editor at the address given below.

    3.2 Contributor’s publishing agreement

    Before publication, SAGE requires the author as the rights holder to sign a Journal Contributor’s Publishing Agreement. SAGE’s Journal Contributor’s Publishing Agreement is an exclusive licence agreement which means that the author retains copyright in the work but grants SAGE the sole and exclusive right and licence to publish for the full legal term of copyright. Exceptions may exist where an assignment of copyright is required or preferred by a proprietor other than SAGE. In this case copyright in the work will be assigned from the author to the society. For more information please visit the SAGE Author Gateway

    3.3 Open access and author archiving

    Journal of Creating Value offers optional open access publishing via the SAGE Choice programme. For more information on Open Access publishing options at SAGE please visit SAGE Open Access. For information on funding body compliance, and depositing your article in repositories, please visit SAGE’s Author Archiving and Re-Use Guidelines and Publishing Policies.

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    4. Preparing your manuscript for submission

    4.1 Formatting

    The preferred format for your manuscript is Word. LaTeX files are also accepted. A LaTex template is available on the Manuscript Submission Guidelines page of our Author Gateway.

    4.2 Artwork, figures and other graphics

    For guidance on the preparation of illustrations, pictures and graphs in electronic format, please visit SAGE’s Manuscript Submission Guidelines  

    Figures supplied in colour will appear in colour online regardless of whether or not these illustrations are reproduced in colour in the printed version. For specifically requested colour reproduction in print, you will receive information regarding the costs from SAGE after receipt of your accepted article.

    4.3 Supplemental material

    This Journal is able to host additional materials online (e.g. datasets, podcasts, videos, images etc) alongside the full-text of the article. For more information please refer to our guidelines on submitting supplemental files

    4.4 Reference style

    Journal of Creating Value adheres to the APA reference style. View the APA guidelines to ensure your manuscript conforms to this reference style.

    4.5 English language editing services

    Authors seeking assistance with English language editing, translation, or figure and manuscript formatting to fit the Journal’s specifications should consider using SAGE Language Services. Visit SAGE Language Services on our Journal Author Gateway for further information.

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    5. Submitting your manuscript

    Journal of Creating Value is hosted on SAGE Peer Review, a web based online submission and peer review system. Please read the manuscript submission guidelines, and then visit https://peerreview.sagepub.com/jcv to login and submit your article online.

    IMPORTANT: Please check whether you already have an account in the system before trying to create a new one. If you have reviewed or authored for the journal in the past year it is likely that you will have had an account created.

    5.1 ORCID

    As part of our commitment to ensuring an ethical, transparent and fair peer review process SAGE is a supporting member of ORCID, the Open Researcher and Contributor ID. ORCID provides a unique and persistent digital identifier that distinguishes researchers from every other researcher, even those who share the same name, and, through integration in key research workflows such as manuscript and grant submission, supports automated linkages between researchers and their professional activities, ensuring that their work is recognized.

    The collection of ORCID IDs from corresponding authors is now part of the submission process of this Journal. If you already have an ORCID ID you will be asked to associate that to your submission during the online submission process. We also strongly encourage all co-authors to link their ORCID ID to their accounts in our online peer review platforms. It takes seconds to do: click the link when prompted, sign into your ORCID account and our systems are automatically updated. Your ORCID ID will become part of your accepted publication’s metadata, making your work attributable to you and only you. Your ORCID ID is published with your article so that fellow researchers reading your work can link to your ORCID profile and from there link to your other publications.

    If you do not already have an ORCID ID please follow this link to create one or visit our ORCID homepage to learn more.

    5.2 Information required for completing your submission

    You will be asked to provide contact details and academic affiliations for all co-authors via the submission system and identify who is to be the corresponding author. These details must match what appears on your manuscript. The affiliation listed in the manuscript should be the institution where the research was conducted. If an author has moved to a new institution since completing the research, the new affiliation can be included in a manuscript note at the end of the paper. At this stage please ensure you have included all the required statements and declarations and uploaded any additional supplementary files (including reporting guidelines where relevant).

    5.3 Permissions

    Please also ensure that you have obtained any necessary permission from copyright holders for reproducing any illustrations, tables, figures or lengthy quotations previously published elsewhere. For further information including guidance on fair dealing for criticism and review, please see the Copyright and Permissions page on the SAGE Author Gateway

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    6. On acceptance and publication

    6.1 SAGE Production

    Your SAGE Production Editor will keep you informed as to your article’s progress throughout the production process. Proofs will be made available to the corresponding author via email, and corrections should be made directly or notified to us promptly. Authors are reminded to check their proofs carefully to confirm that all author information, including names, affiliations, sequence and contact details are correct, and that Funding and Conflict of Interest statements, if any, are accurate. Please note that if there are any changes to the author list at this stage all authors will be required to complete and sign a form authorising the change.

    6.2 Online First publication

    Online First allows final articles (completed and approved articles awaiting assignment to a future issue) to be published online prior to their inclusion in a journal issue, which significantly reduces the lead time between submission and publication. Visit the SAGE Journals help page for more details, including how to cite Online First articles.

    6.3 Access to your published article

    SAGE provides authors with online access to their final article.

    6.4 Promoting your article

    Publication is not the end of the process! You can help disseminate your paper and ensure it is as widely read and cited as possible. The SAGE Author Gateway has numerous resources to help you promote your work. Visit the Promote Your Article page on the Gateway for tips and advice.

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    7. Further information

    All editorial correspondence should be addressed to journal administrator at https://peerreview.sagepub.com/jcv

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