Journal of Macromarketing
Published in Association with Macromarketing Society
Examining the Interactions among Markets, Marketing, and Society
eISSN:
15526534 | ISSN:
02761467 | Current volume: 45 | Current issue: 4
Frequency: Quarterly
The Journal of Macromarketing examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing. The journal typically concentrates on these topics:
- How markets and marketing systems operate
- Classical and nontraditional examinations of the role of marketing in socio-economic development
- The origins, growth, and development of marketing history as an activity and marketing thought
- The marketing of products, services, or programs to enhance the quality of life for consumers, households, communities, countries, and regions
- Explanatory theory, empirical studies, or methodological treatment of tests for topics of greatest interest to macromarketing scholars, including competition and markets, history, globalization, the environment, socio-economic development, ethics and distributive justice, and quality of life
Though primarily a marketing journal, the Journal of Macromarketing also encompasses a wide range of social science and business disciplines, including management, economics, sociology, and history.
This journal is a member of the Committee on Publication Ethics (COPE).
Submit your manuscript today at https://mc.manuscriptcentral.com/jmk.
The Journal of Macromarketing is primarily a marketing journal (although it includes a wide range of social science disciplines) that focuses on important societal issues as they are affected by marketing and on how society affects the conduct of marketing. The journal covers macromarketing areas such as marketing and public policy, marketing and development, marketing and the quality of life, and the history of marketing.
Co-Editors
| M. Joseph Sirgy | Virginia Tech, USA |
| Ben Wooliscroft | Auckland University of Technology, New Zealand |
Previous Editors
Associate Editors
| Yousra Asaad | Brunel University London, UK |
| Wided Batat | University of Lyon, France |
| Karim Ben Slimane | ISC Paris, France |
| Stefanie Beninger | Nyenrode Buisness Universiteit, Netherlands |
| Francisco Conejo | INCAE Business School, Costa Rica |
| Ahmet Ekici | Bilkent University, Turkey |
| Jie Fowler | Valdosta State University, USA |
| Alexandra Ganglmair-Wooliscroft | Massey University, New Zealand |
| Michaela Haase | Freie Universität Berlin, Germany |
| Sabrina Helm | University of Arizona, USA |
| Michael S.W. Lee | University of Auckland, New Zealand |
| Vicki Little | RMIT University, Vietnam |
| Alexander Nill | University of Nevada, USA |
| Teresa Pavia | University of Utah, USA |
| Don R. Rahtz | College of William & Mary, USA |
| Anthony Samuel | Cardiff University, UK |
| Clifford J. Shultz, II | Loyola University Chicago, USA |
| Julie Stanton | The Pennsylvania State University-Media, USA |
| Jeff Wang | Monash University, Australia |
| Forrest Watson | Dickinson College, USA |
| Dave Webb | University of Western Australia, Australia |
| Terrence H. Witkowski | California State University, Long Beach, USA |
| Byunghee Yu | Duksung Women's University, South Korea |
Editorial Policy Board
| Andrés Barrios | Universidad De Los Andes, Colombia |
| Wided Batat | University of Lyon, France |
| Ingrid Becker | University of St. Gallen, Switzerland |
| Karim Ben Slimane | ISC Paris, France |
| Stefanie Beninger | Nyenrode Buisness Universiteit, Netherlands |
| Alan Bradshaw | Royal Holloway University of London, UK |
| Marius Claudy | University College Dublin, Ireland |
| Francisco Conejo | INCAE Business School, Costa Rica |
| Kofi Q. Dadzie | Georgia State University, USA |
| Claudia Dumitrescu | Maynooth University, Ireland |
| Ahmet Ekici | Bilkent University, Turkey |
| Tina Facca-Miess | John Carroll University, USA |
| Jie G. Fowler | Valdosta State University, USA |
| June Francis | Simon Fraser University, Canada |
| Alexandra Ganglmair-Wooliscroft | Massey University, New Zealand |
| Stephanie Oneto | University of Wyoming, USA |
| Michaela Haase | Freie Universität Berlin, Germany |
| Wendy Hein | Birkbeck University of London, UK |
| Sabrina Helm | University of Arizona, USA |
| Marcus W. Hemais | Pontifícia Universidade Católica do Rio de Janeiro, Brazil |
| Renee S. Hughner | Arizona State University, USA |
| Charles A. Ingene | University of Oklahoma, USA |
| Sujit Raghunathrao Jagadale | Indian Institute of Management, Amritsar, India |
| Joya Kemper | University of Canterbury, New Zealand |
| Anne-Marie Kennedy | University of Canterbury, New Zealand |
| Olga Kravets | Royal Holloway, University of London, UK |
| Michael S.W. Lee | University of Auckland, New Zealand |
| Vicki Little | RMIT University, Vietnam |
| Pierre McDonagh | University of Bath, UK |
| Cathy McGouran | Swansea University, UK |
| Mai Thi Tuyet Nguyen | National Economics University, Vietnam |
| Alexander Nill | University of Nevada, USA |
| Teresa Pavia | University of Utah, USA |
| Mark Peterson | University of Wyoming, USA |
| Pia Polsa | Hanken School of Economics, Finland |
| Josephine Previte | University of Queensland, Australia |
| Andrea Prothero | University College Dublin, Ireland |
| Petteri Repo | University of Helsinki, Finland |
| Alexander Reppel | Royal Holloway, University of London, UK |
| Victoria Rodner | University of Edinburgh Business School, UK |
| Anthony Samuel | Cardiff University, UK |
| Nicholas Santos | Creighton University, USA |
| Clifford J. Shultz, II | Loyola University Chicago, USA |
| Julie Stanton | The Pennsylvania State University-Media, USA |
| Anne Veeck | University of Western Michigan, USA |
| Forrest Watson | Dickinson College, USA |
| Dave Webb | University of Western Australia, Australia |
| Terrence H. Witkowski | California State University, Long Beach, USA |
| Byunghee Yu | Duksung Women's University, South Korea |
Manuscript Review Board
| Stacey M. Baker | Creighton University, USA |
| Stefanie Beninger | Nyenrode Buisness Universiteit, Netherlands |
| Raymond Benton, Jr. | Loyola University Chicago, USA |
| Józef Berács | Corvinus University of Budapest, Hungary |
| Chris Blocker | Colorado State University, USA |
| Steven M. Burgess | University of Cape Town, South Africa |
| Timothy Burkink | University of Nebraska, USA |
| Mario Campana | University of London, Goldsmiths, UK |
| Sylvain Charlebois | Delhousie University, Canada |
| Andreas Chatzidakis | Royal Holloway, University of London, UK |
| Charlene Dadzie | University of South Alabama, USA |
| Aron Darmody | Carleton University , Canada |
| Beatriz DeQuero-Navarro | Independent Researcher |
| Susan Dobscha | Bentley College, USA |
| Christine Domegan | National University of Ireland - Galway, Ireland |
| Jenna Drenton | Loyola University Chicago, USA |
| Claudia Dumitrescu | Maynooth University, Ireland |
| Giana Eckhardt | King’s College London, UK |
| Karin M. Ekström | University of Borås, Sweden |
| Tina Facca-Miess | John Carroll University, USA |
| O.C. Ferrell | Auburn University, USA |
| Stephanie Geiger-Oneto | University of Wyoming, USA |
| James W. Gentry | University of Nebraska, Lincoln, USA |
| Guliz Ger | Bilkent University, Turkey |
| Gregory T. Gundlach | University of North Florida, USA |
| Sabrina Helm | University of Arizona, USA |
| Marcus Hemais | Pontificia Universidade Catolica do Rio de Janeiro, Brazil |
| Ronald P. Hill | American University, USA |
| Aimee Huff | Oregon State University, USA |
| Renee S. Hughner | Arizona State University, USA |
| Tomas Hult | Michigan State University, USA |
| Ashlee Humphreys | Northwestern University, USA |
| Charles A. Ingene | University of Oklahoma, USA |
| Frédéric Jallat | ESCP-EAP European School of Management, France |
| D.G. Brian Jones | Quinnipiac University, USA |
| Annamma Joy | University of British Columbia, Canada |
| Djavonblek Kadirov | Victoria University at Wellington, New Zealand |
| Carol Kaufman-Scarborough | Rutgers University, USA |
| Alpaslan Kelleci | Istinye University, Turkey |
| Finola Kerrigan | University of Birmingham, UK |
| William E. Kilbourne | Clemson University, USA |
| Thomas A. Klein | University of Toledo, USA |
| Olga Kravets | Royal Holloway, University of London, UK |
| Roger A. Layton | University of New South Wales, Australia |
| Dong-Jin Lee | Yonsei University, South Korea |
| Vicki Little | RMIT University, Vietnam |
| Helge Löbler | Universität Leipzig, Germany |
| Nguyen Thi Tuyet Mai | National Economics University, Vietnam |
| Kim McKeage | Hamline University, USA |
| Michael P. Mokwa | Arizona State University, USA |
| Elizabeth Moore | University of Notre Dame, USA |
| Michael R. Mullen | Florida Atlantic University, USA |
| Patrick E. Murphy | University of Notre Dame, USA |
| Nelson Oly Ndubisi | University of Qatar, Qatar |
| Aidan O'Driscoll | Dublin Institute of Technology, Ireland |
| Glenn S. Omura | Michigan State University, USA |
| Shoaib M. Farooq Padela | University of Bradford, UK |
| Yigang Pan | York University, Canada |
| Jaqueline Pels | Universidad Torcuato di Tella, Argentina |
| Mark Peterson | University of Wyoming, USA |
| Pia Polsa | Hanken School of Economics, Finland |
| Josephine Previte | University of Queensland, Australia |
| Farzana Quoquab | Universiti Teknologi, Malaysia, Malaysia |
| William Redmond | Indiana State University, USA |
| Alexander Reppel | Royal Holloway, University of London, UK |
| Terri Rittenburg | University of Wyoming, USA |
| Ozlem Sandikci | Istanbul Sehir University, Turkey |
| Jonathan Schroeder | Rochester Institute of Technology, USA |
| Stanley J. Shapiro | Simon Fraser University, Burnaby, Canada |
| Eric H. Shaw | Florida Atlantic University, USA |
| Georgios Spais | Hellenic Open University, Greece |
| Mark Speece | American University of Kuwait, Kuwait |
| Srinivas Sridharan | Monash University, Australia |
| Mark Tadajewski | York University, UK |
| Stephen I. Ukenna | University of Reading, UK |
| Rohit Varman | University of Birmingham, UK |
| Anne Veeck | University of Western Michigan, USA |
| Srinivas Venugopal | University of Vermont, USA |
| Irena Vida | University of Ljubljana, Slovenia |
| Madhu Viswanathan | Loyola Marymount University, USA |
| Jeff Wang | Monash University, Australia |
| Zhiyong Yang | Miami University-Ohio, USA |
| Nan Zhou | City University of Hong Kong, Hong Kong |
| Lilia Ziamou | Baruch College, City University of New York, USA |
| Detlev Zwick | York University, Canada |
Emeritus Members
| O.C. Ferrell | Auburn University, USA |
| George Fisk | Emory University, USA |
| Charles Goeldner | University of Colorado at Boulder, USA |
| Shelby D. Hunt | Texas Tech University, USA |
| William E. Kilbourne | Clemson University, USA |
| Thomas A. Klein | University of Toledo, USA |
| Eugene Laczniak | Marquette University, USA |
| Roger A. Layton | University of New South Wales, Australia |
| Robert Mittelstaedt | University of Nebraska, Lincoln, USA |
| Stanley Shapiro | Simon Fraser University, Burnaby, Canada |
- CRN: Business & Industry
- Corporate ResourceNET - Ebsco
- Current Citations Express
- Current Contents Connect: Social and Behavioral Sciences edition
- EBSCO: Business Source - Main Edition
- EBSCO: Vocational & Career Collection
- Journal Citation Reports/Social Sciences Edition
- MasterFILE - Ebsco
- Scopus
- Social Sciences Citation Index (Web of Science)
- TOPICsearch - Ebsco
- VINITI Abstracts Journal