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Jalebi Management
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Jalebi Management
All Stakeholders Can Enjoy a Bite



May 2007 | 464 pages | SAGE Publications Pvt. Ltd
An important addition to the literature of management as a discipline, this pioneering book gives importance to the social dynamics of business organizations. An outcome of the author`s practical experience of over three decades in the global market, this book ably demonstrates the importance of paying attention to human culture, lifestyle and trends, while conducting business.

Marked by original thought, concepts, processes and graphics, it demonstrates that business organizations of today must be sensitive to the nuances of global social culture so as to bring about quantum growth. In particular, it establishes that there is no barrier between industry and society.

Foreword  
Introduction  
Take Off on Jalebi  
Create Discomfort  
Beauty of the Curse  
The Jagged Edges I See in Business  
Renovation and Innovation  
Vital Space in Business  
Generic Market Battlefield  
Emotional Surplus Strategy  
Her Subconscious Choice is Multi-dimensional, Not Statistics  
Consumer Cold Revolution Singed by ReFinE Value Ladder  
High Voltage Consumer Sensitivity  
Think Victory  
Index  

Jalebi Management, a provocative out-of-the-box management book based on critical social observation.

The Hindustan Times

Jalebi Management is a fascinating book only because it is written by someone who has never run companies….The essential premise of the book is pithy and true….This is a must read book and is a perfect ode to the humble jalebi

The Indian Express

This tantalizing read is for the ambitious global manager who wants to innovate and make it big in this increasingly complex world.

Incredible India

The book is simple, yet quite pervasive in both breadth and depth, that gives refreshing insights through the popular and powerful object called jalebi.

Sedme

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ISBN: 9788178297453
£25.99