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Introduction to Business

Introduction to Business

First Edition

January 2023 | 496 pages | SAGE Publications, Inc
Simulation-based learning now available with this text—learn more below. 

Simulation-based learning available - learn more

Recipient of the 2024 Textbook & Academic Authors Association (TAA) Most Promising New Textbook Award
This award recognizes excellence in 1st edition textbooks and learning materials.

Introduction to Business
ignites student engagement and prepares students for their professional journeys, regardless of their career aspirations. Best-selling authors Heidi M. Neck, Christopher P. Neck, and Emma L. Murray inspire students to see themselves in the world of business and to develop the mindset and skillset they need to succeed. A diverse set of impactful examples and cases, from inspiring startups and small businesses to powerful corporations, illustrate how businesses can prosper and create positive impact.

This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request more information on: 
  • Learning Platform / Courseware
    Sage Vantage
    is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more.
    • Assignable Video with Assessment
      Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now.
  • Simulation-based Learning
    With simulation based-learning by Hubro, students practice data-driven decision-making and receive immediate feedback to guide them to adapt their strategies and decisions. It’s a fun and powerful experience that gives students a clearer, more applicable understanding of business fundamentals. Request information and learn more.
  • LMS Cartridge
    Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
Chapter 1 The Business of Business
Chapter 2 Business Without Borders
Chapter 3 The Entrepreneurial Mindset
Chapter 4 Business Creation
Chapter 5 Business Models
Chapter 6 Business Strategy for Competitive Advantage
Chapter 7 Marketing & Sales
Chapter 8 Customers and Market Segments
Chapter 9 Organizational Structure and Design
Chapter 10 Organizational Mission and Culture
Chapter 11 Management and Leadership
Chapter 12 Human Resource Management
Chapter 13 Motivation and Empowerment
Chapter 14 Communication in Business
Chapter 15 Operations and Quality Management
Chapter 16 Data Management and Analytics
Chapter 17 Accounting and Financial Statements
Chapter 18 Financial Management
Appendix A: Legal Issues (Online Only Chapter)
Appendix B: Putting It All Together: The Business Impact Deck


Instructor Resource Site
For additional information, custom options, or to request a personalized walkthrough of these resources, please contact your sales representative.

LMS cartridge included with this title for use in Blackboard, Canvas, Brightspace by Desire2Learn (D2L), and Moodle

The LMS cartridge makes it easy to import this title's instructor resources into your learning management system (LMS). These resources include:
  • Test banks mapped to AACSB standards
  • Editable chapter-specific PowerPoint® slides
  • Case notes
  • Lecture notes
  • All tables and figures from the textbook
Don't use an LMS platform?

You can still access the online resources for this title via the password-protected Instructor Resource Site.
Student Study Site

The online resources for your text are available via the password-protected Instructor Resource Site, which offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides. 
For additional information, custom options, or to request a personalized walkthrough of these resources, please contact your sales representative.

“A cutting-edge approach to business instruction through the lens of entrepreneurship. I like the information discussed on nature of work and new trends such as 'gig' economies.”

Amy Conley, CPA
Professor of Accounting & Business at Genesee Community College

"Simplified layout, current, contemporary examples. It presents information in a different format and should generate more classroom conversation.”

Robert G. Gillan, DBA
Palm Beach State College, Boca Raton, FL

"This text is built for in-class discussions and activities. It helps students develop an important entrepreneurial mindset that is 

important for their careers. It has a lot more actionable and assignable exercises for in class and outside of class. It's a flip-the classroom/hyflex model textbook." 

Ryan Kauth
University of Wisconsin Green Bay

"The book provides a good summary of important topics, business cases for students to analyze and also engage in, good discussion questions, and mindset activities that will help learners apply the knowledge gained."

Dr. Jody-Lynn Rebek
Algoma University

"The author's approach to writing allows the average student to approach the topic in a way others do not. The integration of a global approach is sometimes not effective in other texts. It is here. This is definitely a text I would recommend to my faculty as Department Chair."  

Dwight Heaster, Ph. D
Glenville State College

 "The content is up-to-date and relevant. This book has more chapters that are realistic in nature to the current business environment."

Dr. Veronica Ramsundar
Miami Dade College

"A practical straight-forward introduction to business concepts. Gives students case examples to explain various concepts. I really appreciate the business ethics cases at the end of each chapter instead of one single chapter on ethics. I think it helps reinforce to students that ethics is a part of every aspect of business and helps them think more comprehensively about it." 

Rachel Gifford, PhD
Harrisburg Area Community College

“A textbook with features that help your students learn and understand business better and help them to retain the information longer. I love the simplicity and forwardness of it.”

Lawrence W Hahn
Palomar College, San Marcos, CA

"I think the authors have done a good job of using a variety of businesses of different sizes and different types of industries to enhance the concepts."

Lorrie Mowry
Mid-Plains Community College/McCook Community College

“Timely, relevant, and relatable." 

David M. Brown
Ohio University