- Gives a grounded, critical coverage of the history and theory of public relations, so students understand not just the what but the how and why.
- Covers all aspects of public relations in practice, from in-house and consultancies to government, sport, NGO and corporate PR.
- Packs each chapter with case studies, anecdotes from the field and career advice from expert PR professionals.
Highly accessible and engaging, there is no better headstart to understanding what PR is all about. It is the perfect text for any student encountering public relations theory and practice for the first time.