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Introducing Public Relations
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Introducing Public Relations
Theory and Practice

First Edition


February 2011 | 240 pages | SAGE Publications Pvt. Ltd
Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR to the newest theoretical debates, explaining along the way the changes and development of the role of the PR practitioner. With interviews and `day in the life` examples from a wide range of professionals in the industry, students will learn what PR practitioners do, what they think and how the industry really works. Putting the student first, this book:

- Gives a grounded, critical coverage of the history and theory of public relations, so students understand not just the what but the how and why.
- Covers all aspects of public relations in practice, from in-house and consultancies to government, sport, NGO and corporate PR.
- Packs each chapter with case studies, anecdotes from the field and career advice from expert PR professionals.

Highly accessible and engaging, there is no better headstart to understanding what PR is all about. It is the perfect text for any student encountering public relations theory and practice for the first time.
Introduction

 
 
I: PUBLIC RELATIONS IN THEORY
The Origins of Public Relations

 
Marketing, Advertising and Public Relations: Similarities and Differences Explored and Explained

 
Reputation Management

 
Crisis Management: Public Relations Centre Stage

 
Corporate Social Responsibility and Ethics

 
 
II: PUBLIC RELATIONS IN PRACTICE
Introducing the Practice

 
Public Relations In-house

 
Public Relations Consultancies

 
Strategy, Research, Measurement and Eveluation

 
Putting Effective PR Campaigns into Practice

 
Corporate Communications and Financial PR

 
Government and the Public Sector

 
From Charities to Celebrities: the Variety and Diversity of PR Practices

 
Where PR (and You) Can Go Next

 
Bibliography

 
Index

 

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