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Introducing Intercultural Communication

Introducing Intercultural Communication
Global Cultures and Contexts

Third Edition

December 2018 | 408 pages | SAGE Publications Ltd

Taking a truly global perspective, this textbook presents concepts, theories and applications from the field of intercultural communication in a lively and easy-to-follow style. Covering all the essential topics, from immigration to intercultural conflict to the impact of mass media and technology, this cutting edge new edition features:

  • A student-friendly structure with enhanced signposting to guide students through the book
  • Expanded coverage of ethics, digital communication and social media
  • A brand new set of international case studies to tie theory to real-world practices, including the European refugee crisis, Chinese food culture and Barbie dolls and beauty
  • A suite of student-friendly learning features, including ‘Do it!’ activity boxes, chapter summaries and summaries and applications of key theories in ‘Theory Corner’
  • Fully updated further reading sections including links to SAGE Video
  • A host of online resources to reinforce learning, including multiple choice quizzes, discussion questions and exercises

Introducing Intercultural Communication is the ideal guide for students seeking to become critical consumers of information and effective global citizens. It should be required reading for students in media and communications, business and management, linguistics and beyond.

Chapter 1 Challenges of Living in a Global Society
Chapter 2 Understanding Culture
Chapter 3 Understanding Communication
Chapter 4 Mass Media and Cultural Change
Chapter 5 Perception and Culture
Chapter 6 Cultural and Value Orientations
Chapter 7 Identities and Subgroups
Chapter 8 Verbal Communication and Culture
Chapter 9 Nonverbal Communication and Culture
Chapter 10 Immigration and Acculturation
Chapter 11 Developing Relationships with Culturally Different Others
Chapter 12 Managing Intercultural Conflicts
Chapter 13 Becoming an Effective Intercultural Communicator


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Multiple choice questions and short answer questions for instructors
Multiple choice questions for students
Instructor notes
PowerPoint slides
Discussions points and activities
Further reading

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ISBN: 9781526431707

ISBN: 9781526431691