Intellectual Property and Business

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Rodney D. Ryder - Advisor, Ministry of Communications and Information Technology, Government of India, Lawyer and Partner with Scriboard—A full service commercial law firm
Ashwin Madhavan - Director, Enhelion Knowledge Ventures Pvt. Ltd

Other Titles in:
Business & Management (General) | Law (General) | Strategic Management & Business Policy (General)

Intellectual Property (IP) is one of the most vital assets for any business organization. It is a domain not restricted to lawyers alone; it is a crucial area of concern for business organizations, managers, and corporate leaders. Intellectual Property and Business demonstrates how companies can deploy their IP not just as legal instruments but also as dominant and powerful financial assets, and as useful arsenal that can boost their business.

The book aims to provide a basic understanding of various forms of IP that business organizations need to protect, and to analyze and understand IP management and strategy through case studies. It highlights these aspects of IP management through the lens of both a lawyer and a business manager.

Preface

Acknowledgments

The Intangible Landscape—Understanding Core Concepts

Intellectual Property Approaches and Strategies

Intellectual Property—Defending Position

Intellectual Asset Management

Brand Protection and Management

Intellectual Property Risk Management

Intellectual Property Licensing

Franchising—Understanding the Mechanism

Royalty and Intellectual Property

Intellectual Property Valuation

Glossary

Index

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