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Innovation Management
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Innovation Management
Strategies, Concepts and Tools for Growth and Profit

First Edition
  • Shlomo Maital - Senior Research Fellow, S. Neaman Institute for Advanced Studies in Science & Technology, Haifa, Israel
  • D V R Seshadri - Clinical Full Professor of Business, Indian School of Business, Hyderabad


December 2008 | 460 pages | SAGE Publications Pvt. Ltd
Successful innovation—the key to competitive growth and profit—rests on disciplined management of the innovation process, from idea inception to customer service. This book answers, first, the key questions: why innovate? what to innovate? how to innovate? and who innovates? It then provides ten essential and practical tools to help innovators guide their ideas to marketplace success.

Innovation Management is a pioneer in this new and rapidly growing discipline. Supported by over a hundred international and Indian case studies and action-learning exercises—as well as a CD to illustrate all these concepts and strategies with video lectures and useful interviews—this book will be invaluable to business leaders and strategists, students of management, and practising managers.

 
STRATEGIES AND CONCEPTS FOR INNOVATION
 
The Innovation Imperative
Why Innovate?

 
 
The Innovation Portfolio
What to Innovate

 
 
The Innovation Voices
How to Innovate

 
 
The Innovative Mind
Who Innovates

 
 
TOOLS FOR PROFIT AND GROWTH
 
Price-Cost-Value
 
Hidden Costs, Hidden Benefits
 
Tradeoffs
Optimizing and Eliminating Them

 
 
Cost Functions
'Survival of the Fittest'

 
 
People, Knowledge and Machines
In Search of a Free Lunch

 
 
Scale and Scope
Scaling Markets of One

 
 
Learning Curves are Made, Not Born
 
Where Is the Money?
Markets, Demand and Customer Intimacy

 
 
Calculating Risks
Decision-Making in an Uncertain World

 
 
Competing by Collaborating

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