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Impactful Data Visualization
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Impactful Data Visualization
Hide and Seek with Graphs

  • Kavitha Ranganathan - Associate Professor, Information Systems Area, Indian Institute of Management, Ahmedabad (IIMA)


September 2022 | 176 pages | SAGE Response
There is scarcely a role that does not require us to understand, analyse and present data. Charts, graphs and maps are everywhere. However, many of these data visuals leave the viewer bewildered, confused or (even worse) with an incorrect understanding of the data. In contrast, if designed well, data visualizations help us make sense of data and communicate our insights better.

Bringing a clear classroom teaching style, which has helped hundreds of data wranglers, to this book, the author walks you through the myriad ways that graphs can mislead, helping to spot visualization traps and prevent misinterpretations. She illustrates core design principles for creating truthful and effective data visualizations, assisting you to master the art and science behind creating impactful and accurate graphs.
Packed with examples to clearly explain the dos and don’ts of data visualization and backed by empirical research, this book will transform the way you create and analyse graphs and charts.
 
Acknowledgements
 
Introduction
 
Whetting Your Appetite
 
Basic Chart Types
 
Navigating the Book
 
Representing Quantities Truthfully
 
Bar Charts and How Not to Trip on Them
 
Scales for Other Chart Types
 
Icons in Bar Charts
 
Circles for Values: Mystery Solved!
 
The Deception of the Third Dimension
 
Using 3D Objects for Visual Appeal
 
Third Dimension to Incorporate a Variable
 
Spurious Trends and How to Spot Them
 
Aspect Ratio of Graphs
 
Unexpected Change of Scale
 
Stacked Area Graphs
 
The Effect of Inversion
 
Dual Axis Graphs
 
Design Choices for Accurate Data Interpretation
 
General Design Guidelines for All Graphs
 
Getting the Pie to Work for You
 
The Honest Bar Graph
 
The Truthful Line Graph
 
Tell Your Data Story
 
Pre-attentive Processing and How to Leverage It
 
The Role of Text in a Data Visual
 
Putting It Together: Weaving a Narrative
 
Closing Thoughts
 
Practise Your Learnings

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ISBN: 9789354795541
£16.00