Following an elaboration of the theoretical basis and implications of his argument, the author demonstrates how a rhetorical perspective can be applied empirically. He explores the concept of prejudice, argumentation within the family, commonsense opinions about monarchy and the operations of ideology in both the very ordinary lives of the young right-wing and the extra-ordinary `rationalities' of fascist propaganda. The final chapter returns to broader themes of rhetoric and ideology. Billig offers a powerful critique of the current modern and postmodern interest in rhetoric and outlines his alternative vision of the `argumentative society'.
|The Case of the British Monarchy|