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I See What You Mean

I See What You Mean
Persuasive Business Communication

January 1996 | 280 pages | SAGE Publications, Inc
Practical and innovative, this book will assist students in developing their skills in effective, influential business communication. It is replete with research-based examples, tips and exercises and covers topics such as: customizing messages to different audiences; dealing with angry employers and customers; managing speech anxiety and stage fright; increasing credibility; and creating high-impact presentations.
The Central Leverage Points of Effective Communication
Effective Communication
Symbolically Sharing Your Personal Experience  
The Search for Meaning
Symbols Get Meaning from Social Experience  
When You're Afraid to Communicate
Understanding Anxiety and Fear  
Managing Speech Anxiety
Action Steps You Can Take  
First, People Must Believe You
Managing Your Credibility  
Oral Communication
The Words You Say Are Less than 10% of the Message  
Strategies for Developing Messages
What You're Going to Say  
Strategies for Formatting Presentations
How You Say It  
Message Delivery
Performing the Presentation  
Visual Tools for Presentation
Writing Memos with High Communication Factor
Writing Reports with High Communication Factor
Writing with High Communication Factor
Becoming the Great Communicator
Some Special Words to Participants in Dr Whalen's Effective Communication Classes and Workshops  
A Message to DePaul Kellstadt Graduate School of Business Students
Effective Communication (KGSB 499)  

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ISBN: 9780761900313
ISBN: 9780761900306