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How to Sample in Surveys

How to Sample in Surveys

Second Edition

Other Titles in:
Survey Research

January 2003 | 88 pages | SAGE Publications, Inc
'''''Good coverage of target populations and samples, and statistics of sampling. Logical progression through the material with good use of examples.'''--Carol J. Lancaster, Medical University of South Carolina''How much is enough in your sample? What is the difference between a research question and a survey question? By exploring the answers to these questions, this book shows readers how to specify inclusion and exclusion criteria in a sample, select the appropriate probability and non-probability sampling methods, understand the sources of error in sampling, and calculate the response rate. New to this edition is coverage of sample size and power so that the reader can better understand the logic in determining the sample size to detect a difference if one exists. Filled with checklists and guidelines, this book will enable readers to select and use the most appropriate sampling methods for their survey.'''Fink provides detailed descriptions of inclusion/exclusion criteria, the logic in estimating standard errors and sample size determination, and the sources of sampling errors.'''--Gerald Albaum, book review in Journal of Marketing Research
How to Sample in Surveys: Learning Objectives
Ch 1. Target Populations and Samples
Checklist for Obtaining a Sample That Represents the Target

Probability Sampling

Simple Random Sampling

Stratified Random Sampling

Systematic Sampling

Cluster Sampling

Nonprobability Sampling

Convenience Sampling

Snowball Sampling

Quota Sampling

Focus Groups

Commonly Used Probability and Nonprobability Sampling Methods

Ch 2. Statistics and Samples
Sampling Error

Estimating the Standard Error for Simple Random Samples

Sample Size: How Much Is Enough?

Checklist of Factors to Consider When Calculating Sample Size

Calculating Sample Size

Checklist of Questions to Ask When Determining Sample Size

Help With Sample Size and Power

Sampling Units and the Unit of Analysis

Acceptable Response Rate

Guidelines for Promoting Responses and Minimizing Response Bias

Calculating the Response Rate

Suggested Readings
About the Author

"Good coverage of target populations and samples, and statistics of sampling. Logical progression through the material with good use of examples."

Carol J. Lancaster
Medical University of South Carolina

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