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How to Measure Survey Reliability and Validity
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How to Measure Survey Reliability and Validity



October 1995 | 96 pages | SAGE Publications, Inc
Improving the accuracy of a survey is the focus of Mark S Litwin's book, which shows how to assess and interpret the quality of survey data by thoroughly examining the survey instrument used. He explains how to code and pilot test new and established surveys. In addition, he covers issues such as: how to measure reliability (including test-retest, alternate form, internal consistency, inter-observer and intra-observer reliability); how to measure validity (including content, criterion and construct validity); how to address cross-cultural issues in survey research; and how to scale and score a survey.
 
How to Measure Survey Reliability and Validity
Learning Objectives

 
 
Overview of Psychometrics
 
Reliability
 
Validity
 
Scaling and Scoring
 
Creating and Using a Codebook
 
Pilot Testing
 
Multicultural Issues

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ISBN: 9780803957046
£32.99

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