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How to Measure Attitudes
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How to Measure Attitudes


Volume: 6
Other Titles in:
Evaluation (General)

February 1988 | 192 pages | SAGE Publications, Inc
This edition of How to Measure Attitudes draws on examples from a broader range of disciplines and professions than the first edition. It helps novice evaluators with the difficult task of assessing whether the affective and attitude objectives of a programme have been met. The most commonly used attitude measures are described and sources of existing measurement instruments are listed. If no existing instrument is appropriate, step-by-step instructions are given enabling readers to construct their own. Methods for analysing and reporting attitude data are also included.
 
An Introduction to the Measurement of Attitudes and Attitude Change
 
Essential Preliminary Questions
 
Selecting from Among Alternative Approaches to Collecting Attitude Information
 
Finding an Existing Measure
 
Developing Your Own Measures
Questionnaires  
 
Developing Your Own Measures
Attitude Rating Scales  
 
Developing Your Own Measures
Interviews  
 
Developing Your Own Measures
Written Reports  
 
Developing Your Own Measures
Observation Procedures  
 
Developing Your Own Measures
Sociometric Instruments  
 
Validity and Reliability of Attitude Instruments
 
Summarizing, Analyzing and Displaying the Data

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ISBN: 9780803931312
£41.99