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How to Conduct Surveys
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How to Conduct Surveys
A Step-by-Step Guide

Sixth Edition
  • Arlene Fink - University of California at Los Angeles, USA, The Langley Research Institute


© 2017 | 224 pages | SAGE Publications, Inc
Packed with new topics that reflect today’s challenges, the Sixth Edition of the bestselling How to Conduct Surveys guides readers through the process of developing their own rigorous surveys and evaluating the credibility and transparency of surveys created by others. Offering practical, step-by-step advice and written in the same clear and accessible style as author Arlene Fink’s other works, the book focuses on choosing the appropriate type of survey, writing survey questions and responses, formatting the survey, deciding on the characteristics and numbers of respondents to include, choosing how often to survey respondents, and analyzing and reporting the results. 

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Preface
 
About the Author
 
Chapter 1: Conducting Surveys: Everyone Is Doing It
What Is a Survey?  
When Is a Survey Best?  
Self-Administered Questionnaires and Interviews: The Heart of the Matter  
The Friendly Competition  
A Survey Continuum: From Specific to General Use  
Ethics, Privacy, and Confidentiality  
Children and Survey Ethics  
International Surveys  
Formal Standards for Ethical Surveys  
 
Chapter 2: The Survey Form: Questions, Scales, and Appearance
The Content Is the Message  
Define the Terms  
Select Your Information Needs or Hypotheses  
Make Sure You Can Get the Information  
Do Not Ask for Information Unless You Can Act on It  
Writing Questions  
Organizing Responses to Open-Ended Survey Items: Do You Get Any Satisfaction?  
Rules for Writing Closed Survey Questions  
Responses for Closed Questions  
Rating Scales  
Children and Surveys  
Online Surveys  
Plain and Simple Survey Questions and Responses  
Scaling  
 
Chapter 3: Getting It Together: Some Practical Concerns
Length Counts  
Getting the Survey in Order  
Questionnaire Format: Aesthetics and Other Concerns  
Branching Questions, or the Infamous “Skip” Pattern  
Administration: Who Gives What to Whom?  
Reliability and Validity: The Quality of Your Survey  
Selecting and Adapting Surveys  
Finding Surveys on the Web  
The Survey Is Put on Trial: Guidelines for Pilot Testing  
A Far-Reaching World: Surveys, Language, and Culture  
 
Chapter 4: Sampling
Sample Size and Response Rate: Who and How Many?  
Random Sampling Methods  
Stratified Random Sampling  
Simple Random Cluster Sampling  
Systematic Sampling  
Convenience Samples  
Other Convenience Sampling Methods  
Finding the Sample: Who Is In? Who Is Out?  
How Large Should Your Sample Be?  
Statistical Methods: Sampling for Two Groups and an Intervention  
Response Rate  
Weighting  
Margin of Error and Confidence Level  
 
Chapter 5: Survey Design: Environmental Control
Which Designs Are Available?  
Cross-Sectional Survey Designs  
Longitudinal Surveys  
Experimental Survey Designs  
Other Survey Designs: Normative and Case Control  
Case Control Design  
Survey Design Validity  
Surveys, Research Design, and Internal and External Validity  
Surveys With Qualitative Data: Threats to Internal and External Validity  
 
Chapter 6: Analyzing and Organizing Data From Surveys
What Is Typical Anyway? Some Commonly Used Methods for Analyzing Survey Data  
Surveying Differences: Usual Methods  
To Be or Not to Be: Statistician or Qualitative Analyst?  
Content Analysis, Open-Ended Responses, and Comments  
Putting the Cart in Front of the Horse: Selecting Analysis Methods  
Data Management  
 
Chapter 7: Presenting the Survey Results
Reproducing the Questionnaire  
Using Tables  
Drawing Pie Diagrams  
Using Bar Graphs  
Using Line Graphs  
Drawing Diagrams or Pictures  
Writing the Results of a Survey  
Survey Reporting Checklists and Guides  
The Oral Presentation  
Slide Presentations  
Oral versus Written Reports: A Difference in Conversation  
 
Index

Was a good resource for DBA students conducting research.

Dr Mike Guerra
Business Admin Economics Prog, Lincoln University
November 20, 2015

Sample Materials & Chapters

Chapter 1


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ISBN: 9781483378480