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Globalization, Development and the Mass Media
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Globalization, Development and the Mass Media



November 2007 | 264 pages | SAGE Publications Ltd
Globalization, Development and the Mass Media gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization.

It examines two main currents of thought. Firstly, the ways in which the media can be used to effect change and development. It traces the evolution of thinking from attempts to spread 'modernity' by way of using the media through to alternative perspectives based on encouraging participation in development communication. Secondly, the elaboration of the theory of media imperialism, the criticisms that it provoked and its replacement as the dominant theory of international communication by globalization.

 

 
Introduction
 
Communicating Modernity
 
The Passing of Modernity
 
Varieties of Participation
 
Cultural and Media Imperialism
 
The Failure of the Imperialism Paradigm
 
Globalization and the Media
 
The Limits of Globalization
 
Towards a New Paradigm

Sample Materials & Chapters

Introduction PDF


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ISBN: 9780761961628
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