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About the Book

Strategic Social Marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve social problems... Find out More

ISBN: 9781446248621

£37.99 - £28.49 (25% off)

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About the Author

Professor Jeff French has over 30 years' experience of evaluating and developing social marketing programmes. In 2004, he led the UK government review of Social Marketing and set up the National Social Marketing Centre.

He is currently the CEO of Strategic Social Marketing Ltd, and a member of the European Social Marketing Association Board, working internationally with some of the world’s biggest private companies, NGO’s, global organizations, and governments.

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