You are here

Focus Groups as Qualitative Research
Share

Focus Groups as Qualitative Research



February 1997 | 88 pages | SAGE Publications, Inc
The extensively revised edition of the bestselling Focus Groups as Qualitative Research continues to provide an excellent guide for researchers across the disciplines.

Reflecting the many changes that have occurred in the study of focus groups in recent years, the book begins with an updated introduction offering a discussion of current social science approaches to focus groups. Expanded coverage on the comparison of focus groups to individual interviews follows, and there is more material on the strengths and weaknesses of focus groups. The section on self-contained focus groups has also been expanded. Subsequent chapters have been revised to include examples from social scientists who have established their own practices and methodological research on focus groups. In conclusion the author offers future directions and references that take into account the explosive growth of focus groups as a research tool for all social scientists.

 
Introduction
 
Focus Groups as Qualitative Method
 
The Uses of Focus Groups
 
Planning and Research Design for Focus Groups
 
Conducting and Analyzing Focus Groups
 
Additional Possibilities
 
Conclusions

a fantastic guide for anyone who is using focus groups as a research method. it covers all the topics from technical set up of the focus group to reflective questions that may arise while using this particular methods.

Ms Irena Loveikaite
Department of Applied Arts, Waterford Institute of Technology
July 7, 2016

This text provides some excellent advice and structure for focus group methodology and analysis.

Miss Charlotte Brigden
Equine , Myerscough Colelge
June 25, 2015

I will recommend this book at supplemental reading for my student writing BA projects and MA theses.

Miss Matilde Jensen
ISEK, Aarhus School of Business
July 2, 2012

The book was well-written, easy to understand, and methodical in its approach. It is recommended for anyone planning a focus group who has no or limited previous experience.

Ms Karyn Ross
NATIONAL CENTRE FOR PROSTHETICS AND ORTHOTICS, Strathclyde University
May 15, 2012

Preview this book

For instructors

Select a Purchasing Option


Hardcover
ISBN: 9780761903420
£23.99

Paperback
ISBN: 9780761903437
£26.99

SAGE Research Methods is a research methods tool created to help researchers, faculty and students with their research projects. SAGE Research Methods links over 175,000 pages of SAGE’s renowned book, journal and reference content with truly advanced search and discovery tools. Researchers can explore methods concepts to help them design research projects, understand particular methods or identify a new method, conduct their research, and write up their findings. Since SAGE Research Methods focuses on methodology rather than disciplines, it can be used across the social sciences, health sciences, and more.

With SAGE Research Methods, researchers can explore their chosen method across the depth and breadth of content, expanding or refining their search as needed; read online, print, or email full-text content; utilize suggested related methods and links to related authors from SAGE Research Methods' robust library and unique features; and even share their own collections of content through Methods Lists. SAGE Research Methods contains content from over 720 books, dictionaries, encyclopedias, and handbooks, the entire “Little Green Book,” and "Little Blue Book” series, two Major Works collating a selection of journal articles, and specially commissioned videos.