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FIIB Business Review

FIIB Business Review

Published in Association with Fortune Institute of International Business

eISSN: 24552658 | ISSN: 23197145 | Current volume: 10 | Current issue: 4 Frequency: Quarterly

Special Issue: Contemporary Organizational Sustainability - The Symbiotic Relationship between Business and Society
Manuscripts Due by: 15 December 2021

Published since 2011, FIIB Business Review (FBR) is a management-focused, inter-disciplinary, peer-reviewed journal from the Fortune Institute of International Business (FIIB), New Delhi. FIIB is a renowned management school which educates management students on advancing the practice of management and produces leader-managers for businesses. Through its journal FBR, FIIB seeks to build a knowledge network of management academicians, policymakers and practitioners by establishing a dialogue through mixed publication framework that provides insightful perspectives on emerging managerial themes, management research of value to professional managers and academics, and management cases on contemporary managerial issues. Our aim is to: (a) Promote applied research in emergent themes that improve the practice of management and (b) serve as a vehicle of communication, between those who study management and those who practise it, by publishing articles that are both research- and practice-based.

FBR is published quarterly in March, June, September and December. In every issue, the journal features the following sections: Research Section (conceptual and empirical research by scholars), Perspective Section (Viewpoint on contemporary and emerging aspects in the management field), Business Case Section (case on a specific problem or solution or story of business success or failure) and Review Section (review of any book, conference review, website review, review on a journal in management themes).

Key Benefits: By drawing on important research, perspective, case study and case review material from contributors all over the world, the journal offers international perspectives on key issues and concerns of business practices. The journal fast tracks submissions and supplies first round of review within 60 days of submission.

This journal is a member of the Committee on Publication Ethics (COPE).

FIIB Business Review (FBR) is a management focused, inter-disciplinary, peer-reviewed journal from the Fortune Institute of International Business (FIIB) New Delhi, India. FBR seeks to build a knowledge network of management academicians, policy makers and practitioners by establishing a dialogue through mixed publication basket that provide insightful perspectives on emerging managerial themes, management research of value to professional managers and academics, and management cases on contemporary business issues. FIIB Business Review aims is to: (1) Promote applied research in emergent themes that improve the practice of management; and (2) Serve as a vehicle of communication, between those who study management and those who practice it, by publishing articles that are both research-based and practice-based.

FBR is published quarterly, March, June, September and December and in every issue, FBR features the following sections: Research Section (conceptual and empirical research by scholars), Perspective Section (Viewpoint on contemporary and emerging aspects in the management field), Business Case Section (case on a specific problem or solution or story of business success or failure), and Review Section (review of any book, conference review, website review, review on a journal in management themes).

The content covered in the recent time spans developments in the following areas:

Agriculture and Rural Development
Business  Analytics
Business Education
Comparative Studies in Business (Business, Markets and Strategies)
Development in Emerging Economies
Economic and Infrastructural Development
Emerging Business Sectors and Business Practices Globally
General Management and Organization Behaviour
Human Resource Management and Leadership
Innovation and Technological Aspects in Business
International Business and Trade Relations
Operations Management
Public Policies and Governance

Sudhir Rana Fortune Institute of International Business, New Delhi, India
Executive Director
Radhika Shrivastava Fortune Institute of International Business, New Delhi, India
Senior Associate Editors
Mahesh Joshi RMIT University, Australia
Peter Sinclair La Trobe University, Australia
Balan Sundarakani University of Wollongong, Dubai
Majdi Quttainah Kuwait University, Kuwait
Editorial Advisory Board
Raj Aggarwal University of Akron, Chesterland, USA
Ilan Alon School of Business & Law, University of Agder, Norway
Vikas Anand Sam M. Walton College of Business, University of Arkansas, Fayetteville, USA
Arvind Ashta University Bourgogne Franche-Comté, Burgundy School of Business – CEREN, Dijon, France
Russell Belk Schulich School of Business, York University, Ontario, Canada
Peter M Bican Friedrich-Alexander-University Erlangen-Nuremberg (FAU), Germany
John Stewart Blakemore MASC Pty. Limited T/A Blakemore Consulting International, Australia
Mona Chung Principal Consultant, Cross Culture International, Australia
Surej P John Waikato Management School, The University of Waikato, Hamilton, New Zealand
Craig C Julian Southern Cross University, Australia
William Keaton La Trobe University, Australia
Mehmood Khan Unilever Innovation Process, London (Retd.) and Social Entrepreneur, India
Manish Kheterpal WaterBridge Ventures, New Delhi, India
Jarrod Haar Auckland University of Technology, New Zealand
Heinz Herrmann Torrens University, Australia
Dana-Nicoleta Lascu Robins School of Business University of Richmond, Richmond, USA
Naresh K Malhotra Scheller College of Business, Georgia Institute of Technology, USA
Rishi Mehta ARRIS International, USA
Paresh Mishra Purdue University - Fort Wayne, USA
Ram Mudambi Fox School of Business, Temple University Philadelphia, USA
Chris Patel Macquarie University, Sydney, Australia
Parth Patel Australian Institute of Business, Australia
John Joseph Puthenkalam Sophia University, Tokyo, Japan
Hussain G Rammal UTS Business School, University of Technology, Sydney, Australia
Elizabeth Rose Leeds University Business School, University of Leeds, Leeds, United Kingdom
P Satish Sa-Dhan - The Association of Community Development Finance Institutions, New Delhi, India
Devashish Saxena Global e-commerce and Multichannel Convergence, Rexel, France
Jagdish N Sheth Goizueta Business School, Emory University, Atlanta, USA
George Spais Hellenic Open University, Greece
Alkis Thrassou School of Business, University of Nicosia, Nicosia, Cyprus
Prikshat Verma Cardiff School of Management, Cardiff Metropolitan University, United Kingdom
Editorial Associate
Shruti Chandra Fortune Institute of International Business, New Delhi, India
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  • FIIB Business Review

    This Journal is a member of the Committee on Publication Ethics

    FIIB Business Review is hosted on SAGE Peer Review, a web-based online submission and peer review system. Please read the Manuscript Submission Guidelines below, and then visit to login and submit your article online. Remember you can log in to the submission site at any time to check on the progress of your paper through the peer review process.

    Only manuscripts of sufficient quality that meet the aims and scope of FIIB Business Review will be reviewed. 

    There are no fees payable to submit or publish in this Journal.

    As part of the submission process you will be required to warrant that you are submitting your original work, that you have the rights in the work, and that you have obtained and can supply all necessary permissions for the reproduction of any copyright works not owned by you, that you are submitting the work for first publication in the Journal and that it is not being considered for publication elsewhere and has not already been published elsewhere. Please see our guidelines on prior publication and note that FIIB Business Review will consider submissions of papers that have been posted on preprint servers; please alert the Editorial Office when submitting (contact details are at the end of these guidelines) and include the DOI for the preprint in the designated field in the manuscript submission system. Authors should not post an updated version of their paper on the preprint server while it is being peer reviewed for possible publication in the Journal. If the article is accepted for publication, the author may re-use their work according to the Journal's author archiving policy.
    If your paper is accepted, you must include a link on your preprint to the final version of your paper.

    If you have any questions about publishing with SAGE, please visit the SAGE Journal Solutions Portal

    1. What do we publish?

    1.1 Aims & Scope
    1.2 Article types
    1.3 Writing your paper

    2. Editorial policies

    2.1 Peer review policy
    2.2 Authorship
    2.3 Acknowledgements
    2.4 Funding
    2.5 Declaration of conflicting interests
    2.6 Research data

    3. Publishing Policies

    3.1 Publication ethics
    3.2 Contributor’s publishing agreement
    3.3 Open access and author archiving

    4. Preparing your manuscript

    4.1 Formatting
    4.2 Artwork, figures and other graphics
    4.3 Supplemental material
    4.4 Reference style
    4.5 English language editing services

    5. Submitting your manuscript

    5.1 ORCID
    5.2 Information required for completing your submission
    5.3 Permissions

    6. On acceptance and publication

    6.1 SAGE Production
    6.2 Online First publication
    6.3 Access to your published article
    6.4 Promoting your article

    7. Further information

    1. What do we publish?

    1.1 Aims & scope
    Before submitting your manuscript to FIIB Business Review, please ensure you have read the ‘Aims & Scope’ of the journal

    1.2 Article types

    • Perspectives: The perspective paper must be an opinion-based paper covering socio-cultural and economic issues, and their micro or macro level impact on business, society and economy. It should address important issues and challenges concerning businesses and public policy with socio-economic relevance. The word range should be between 3000-4000 words.
    • Research Paper: The research paper must be based on original empirical research and emerging trends both in India and globally in themes such as management, economics, finance, marketing etc. It can be based on either primary or secondary research. The word range should be between 6000-8000 words.
    • Case Study: Case study and analysis of issues, companies, departments and special initiatives taken by academicians and practitioners. The word range should be between 3000-5000 words.
    • Book Reviews: Reviews of recently published books on themes related to business and management. The word range should be between 1000-1500 words.
    • Website Review: Review of websites in the pertinent area. The word range should be between 1000-1500 words.
    • Conference Review: Review of a conference in a relevant field. The word range should be between 1000-1500 words.

    1.3 Writing your paper
    The SAGE Author Gateway has some general advice and on how to get published, plus links to further resources.

    1.3.1 Make your article discoverable
    When writing up your paper, think about how you can make it discoverable. The title, keywords and abstract are key to ensuring readers find your article through search engines such as Google. For information and guidance on how best to title your article, write your abstract and select your keywords, have a look at this page on the Gateway: How to Help Readers Find Your Article Online

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    2. Editorial policies
    2.1 Peer review policy

    FIIB Business Review adheres to a rigorous double-blind reviewing policy in which the identity of both the reviewer and author are always concealed from both parties. The reviewer may at their own discretion opt to reveal their name to the author in their review, but our standard policy practice is for both identities to remain concealed.

    FIIB Business Review is committed to delivering high quality, fast peer-review for your paper, and as such has partnered with Publons. Publons is a third party service that seeks to track, verify and give credit for peer review. Reviewers for [Journal] can opt in to Publons in order to claim their reviews or have them automatically verified and added to their reviewer profile. Reviewers claiming credit for their review will be associated with the relevant journal, but the article name, reviewer’s decision and the content of their review is not published on the site. For more information visit the Publons website.

    The Editor or members of the Editorial Board may occasionally submit their own manuscripts for possible publication in FIIB Business Review. In these cases, the peer review process will be managed by alternative members of the Board and the submitting Editor/Board member will have no involvement in the decision-making process.

    2.2 Authorship
    All parties who have made a substantive contribution to the article should be listed as authors. Principal authorship, authorship order, and other publication credits should be based on the relative scientific or professional contributions of the individuals involved, regardless of their status. A student is usually listed as principal author on any multiple-authored publication that substantially derives from the student’s dissertation or thesis.

    2.3 Acknowledgements
    All contributors who do not meet the criteria for authorship should be listed in an Acknowledgements section. Examples of those who might be acknowledged include a person who provided purely technical help, or a department chair who provided only general support.

    Please supply any personal acknowledgements separately to the main text to facilitate anonymous peer review.

    2.3.1 Writing assistance
    Individuals who provided writing assistance, e.g. from a specialist communications company, do not qualify as authors and so should be included in the Acknowledgements section. Authors must disclose any writing assistance – including the individual’s name, company and level of input – and identify the entity that paid for this assistance. It is not necessary to disclose use of language polishing services.

    2.4 Funding
    FIIB Business Review requires all authors to acknowledge their funding in a consistent fashion under a separate heading. Please visit the Funding Acknowledgements page on the SAGE Journal Author Gateway to confirm the format of the acknowledgment text in the event of funding, or state: ‘This research received no specific grant from any funding agency in the public, commercial, or not-for-profit sectors.

    2.5 Declaration of conflicting interests
    FIIB Business Review encourages authors to include a declaration of any conflicting interests and recommends you review the good practice guidelines on the SAGE Journal Author Gateway

    2.6 Research data

    The journal is committed to facilitating openness, transparency and reproducibility of research, and has the following research data sharing policy. For more information, including FAQs please visit the SAGE Research Data policy pages.

    Subject to appropriate ethical and legal considerations, authors are encouraged to:

    • share your research data in a relevant public data repository
    • include a data availability statement linking to your data. If it is not possible to share your data, we encourage you to consider using the statement to explain why it cannot be shared.
    • cite this data in your research

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    3. Publishing policies

    3.1 Publication ethics
    SAGE is committed to upholding the integrity of the academic record. We encourage authors to refer to the Committee on Publication Ethics’ International Standards for Authors and view the Publication Ethics page on the SAGE Author Gateway

    3.1.1 Plagiarism
    FIIB Business Review and SAGE take issues of copyright infringement, plagiarism or other breaches of best practice in publication very seriously. We seek to protect the rights of our authors and we always investigate claims of plagiarism or misuse of published articles. Equally, we seek to protect the reputation of Journal against malpractice. Submitted articles may be checked with duplication-checking software. Where an article, for example, is found to have plagiarized other work or included third-party copyright material without permission or with insufficient acknowledgement, or where the authorship of the article is contested, we reserve the right to take action including, but not limited to: publishing an erratum or corrigendum (correction); retracting the article; taking up the matter with the head of department or dean of the author's institution and/or relevant academic bodies or societies; or taking appropriate legal action.

    3.1.2 Prior publication
    If material has been previously published it is not generally acceptable for publication in a SAGE journal. However, there are certain circumstances where previously published material can be considered for publication. Please refer to the guidance on the SAGE Author Gateway or if in doubt, contact the Editor at the address given below.

    3.2 Contributor’s publishing agreement
    Before publication, SAGE requires the author as the rights holder to sign a Journal Contributor’s Publishing Agreement. SAGE’s Journal Contributor’s Publishing Agreement is an exclusive licence agreement which means that the author retains copyright in the work but grants SAGE the sole and exclusive right and licence to publish for the full legal term of copyright. Exceptions may exist where an assignment of copyright is required or preferred by a proprietor other than SAGE. In this case copyright in the work will be assigned from the author to the society. For more information, please visit the SAGE Author Gateway

    3.3 Open access and author archiving
    FIIB Business Review offers optional open access publishing via the SAGE Choice programme. For more information, please visit the SAGE Choice website. For information on funding body compliance, and depositing your article in repositories, please visit the SAGE Author Gateway on our Journal Author Gateway.

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    4. Preparing your manuscript for submission

    4.1 Formatting
    The preferred format for your manuscript is Word. LaTeX files are also accepted. Word and LaTex templates are available on the Manuscript Submission Guidelines page of our Author Gateway.

    • Blinded Manuscript: A separate document containing title of the paper, name of the author(s), organizational affiliation, complete mailing address, phone number, fax number and an organizational email address should be submitted. The author name, affiliation, or any other information should not be indicated in the manuscript elsewhere.
    • A Separate document consisting of 120-word author profiles along with author Photographs must be submitted as supplementary files.
    •  Abstract: All manuscripts except, editorials, commentaries and reviews, should be accompanied by  one paragraph abstract of no more than 200 words along with 4-5 keywords. The abstract should be structured in the following manner: Introduction, Methodology, Results and Discussion (IMRAD style).  The Introduction should have a brief description of the study followed by the Methodology adopted. It should mention the design, sample description and the tool used. The Results section should include the findings of the study. Discussion should include the inferences drawn from the results and implications.
    • Author(s) are responsible for any copyright violation, and should ensure the originality of the manuscript submitted by them. 
    • Editor has the right to accept or decline a manuscript.
    • Use ‘z’ spellings instead of ‘s’ spellings. This means that words ending with ‘-ise’, ‘isation’, etc., will be spelt with ‘z’ (e.g., ‘recognize’, ‘organize’, ‘civilize’).
    • Use British spellings in all cases rather than American spellings (hence, ‘programme’ not ‘program’, ‘labour’ not ‘labor’, and ‘centre’ and not ‘center').
    • Use single quotes throughout. Double quotes only to be used within single quotes. Spellings of words in quotations should not be changed. Quotations of 45 words or more should be separated from the text and indented with one space with a line space above and below.

    4.2 Artwork, figures and other graphics
    For guidance on the preparation of illustrations, pictures and graphs in electronic format, please visit SAGE’s Manuscript Submission Guidelines

    • Figures, including maps, graphs and drawings, should not be larger than page size. Tables and charts should have self-explanatory titles and numbered and arranged as per their references in the text. All photographs and scanned images should have a resolution of minimum 300 dpi and 1,500 pixels and their format should be TIFF or JPEG. 
    • Tables, figures, pictures and charts should appear at their original place in the text where they appear. They should not be provided at the end or in a separate file.
    • Due permissions should be taken for copyright protected photographs/images. Even for photographs/images available in the public domain, it should be clearly ascertained whether or not their reproduction requires permission for purposes of publishing (which is a profit-making endeavour).
    • Please Note: All figures and tables should be cited in the text and should have the source (a specific URL, a reference or, if it is author’s own work, ‘The Author’) mentioned at the bottom of the tables/charts/graphs irrespective of whether or not they require permissions.

    Figures supplied in colour will appear in colour online regardless of whether or not these illustrations are reproduced in colour in the printed version. For specifically requested colour reproduction in print, you will receive information regarding the costs from SAGE after receipt of your accepted article.

    4.3 Supplementary material
    This journal is able to host additional materials online (e.g., data sets, podcasts, videos, images, etc.) alongside the full-text of the article. For more information, please refer to our guidelines on submitting supplementary files

    4.4 Reference style
    FIIB Business Review adheres to the APA reference style. View the APA guidelines to ensure your manuscript conforms to this reference style.

    4.5 English language editing services
    Authors seeking assistance with English language editing, translation, or figure and manuscript formatting to fit FIIB Business Review ’s specifications should consider using SAGE Language Services. Visit SAGE Language Services on our Journal Author Gateway for further information.

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    5. Submitting your manuscript
    FIIB Business Review is hosted on SAGE Track SAGE, a web-based online submission and peer review system. Please visit to login and submit your article online.

    IMPORTANT: Please check whether you already have an account in the system before trying to create a new one. If you have reviewed or authored for FIIB Business Review in the past year it is likely that you will have had an account created.

    5.1 ORCID
    As part of our commitment to ensuring an ethical, transparent and fair peer review process SAGE is a supporting member of ORCID, the Open Researcher and Contributor ID. ORCID provides a unique and persistent digital identifier that distinguishes researchers from every other researcher, even those who share the same name, and, through integration in key research workflows such as manuscript and grant submission, supports automated linkages between researchers and their professional activities, ensuring that their work is recognized.

    The collection of ORCID iDs from corresponding authors is now part of the submission process of this journal. If you already have an ORCID iD you will be asked to associate that to your submission during the online submission process. We also strongly encourage all co-authors to link their ORCID ID to their accounts in our online peer review platforms. It takes seconds to do: click the link when prompted, sign into your ORCID account and our systems are automatically updated. Your ORCID iD will become part of your accepted publication’s metadata, making your work attributable to you and only you. Your ORCID iD is published with your article so that fellow researchers reading your work can link to your ORCID profile and from there link to your other publications.

    If you do not already have an ORCID iD please follow this link to create one or visit our ORCID homepage to learn more.

    5.2 Information required for completing your submission
    You will be asked to provide contact details and academic affiliations for all co-authors via the submission system and identify who is to be the corresponding author. These details must match what appears on your manuscript. The affiliation listed in the manuscript should be the institution where the research was conducted. If an author has moved to a new institution since completing the research, the new affiliation can be included in a manuscript note at the end of the paper. At this stage please ensure you have included all the required statements and declarations and uploaded any additional supplementary files (including reporting guidelines where relevant).

    5.3 Permissions
    Please also ensure that you have obtained any necessary permission from copyright holders for reproducing any illustrations, tables, figures or lengthy quotations previously published elsewhere. For further information including guidance on fair dealing for criticism and review, please see the Copyright and Permissions page on the SAGE Author Gateway

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    6. On acceptance and publication           

    6.1 SAGE Production
    Your SAGE Production Editor will keep you informed as to your article’s progress throughout the production process. Proofs will be made available to the corresponding author via email, and corrections should be made directly or notified to us promptly. Authors are reminded to check their proofs carefully to confirm that all author information, including names, affiliations, sequence and contact details are correct, and that Funding and Conflict of Interest statements, if any, are accurate. Please note that if there are any changes to the author list at this stage all authors will be required to complete and sign a form authorising the change.

    6.2 Online First publication
    Online First allows final articles (completed and approved articles awaiting assignment to a future issue) to be published online prior to their inclusion in a journal issue, which significantly reduces the lead time between submission and publication. Visit the SAGE Journals help page for more details, including how to cite Online First articles.

    6.3 Access to your published article
    SAGE provides authors with online access to their final article.

    6.4 Promoting your article
    Publication is not the end of the process! You can help disseminate your paper and ensure it is as widely read and cited as possible. The SAGE Author Gateway has numerous resources to help you promote your work. Visit the Promote Your Article page on the Gateway for tips and advice.

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    7. Further information
    Any correspondence, queries or additional requests for information on the manuscript submission process should be sent to the FIIB Business Review editorial office as follows:

    Individual Subscription, Print Only

    Institutional Subscription, E-access

    Institutional Subscription, Print Only

    Institutional Subscription, Combined (Print & E-access)

    Individual, Single Print Issue

    Institutional, Single Print Issue