Events Management

Events Management
An International Approach

© 2012 | 376 pages | SAGE Publications Ltd

Electronic Inspection Copy available for instructors here

Written by a team of twenty-five high profile, international authors, this exciting new text successfully combines theory and practice, making it a must-have for all students of Events Management.


Events Management: An International Approach provides comprehensive coverage of all the most common types of events, preparing students for a future career in Events Management. Covering key issues such as fundraising, sponsorship, globalization and sustainability, this text addresses the challenges and examines the realities of events management in an international context. A wide range of case studies and examples look at sporting, music, catering and fundraising events across Europe, Africa, Asia, Australia and North America.


Key features include:


• An international approach, drawing on a wide range of cases from around the world

• Extensive pedagogical features such as Diary of an Event Manager and Exercises in Critical Thinking

• A companion website offering a full Instructor's Manual, PowerPoint slides, additional case studies and links to SAGE journal articles

This book is essential reading for all undergraduate and postgraduate students studying Events Management.

 Visit the Companion Website at

Nicole Ferdinand is Senior Lecturer in Events Management at the London Metropolitan Business School.

Paul J. Kitchin is Lecturer in Sports Management at the University of Ulster.

Stephen Page
Nicole Ferdinand & Stephen J. Shaw
Events in Our Changing World
Nicole Ferdinand & Simone Wesner
The International Events Environment
Nazia Ali
Event Design
Nigel L. Williams
Event Project Management
Bruce Johnson
Building an Events Team
Rumen Gechev
Event Marketing
Paul J. Kitchin
Financing Events
Brent W. Ritchie and Sacha Reid
Risk Management
Jo-anne Tull
Event Evaluation
Elena Cavagnaro, Albert Postma and Thomas Neese
Sustainability and the Events Industry
Marc Mazodier
Ambush Marketing: Immoral or Innovative?
Paul J. Kitchin
The Internationalization of Sport Events and Leagues
Ioannis Pantelidis
The Role of Events in the Hospitality Sector
Ivna Reic
The Development of the Corporate Events Sector
Stephen Henderson
Sleeping Through the Static
Sarah Edwards and Liander Taylor
The Exportation of Event Expertise: Taking Best Practise to International Markets in the MICE sector
Tariq Saed Al-Abdulla, Maher N. Safi and Alain Ferrand
The Marketing Strategy for the 13th IAAF Indoor World Athletics Championships 2010 in Doha: Creating a Value Constellation
Polly Larner
Events Operations: The London City Airport's Fundraising Day

Sample Materials & Chapters

Chapter One

This is an intellectually stimulating yet highly accessible collection, which shows both depth and range in its coverage of key topics. The chapters provide thoughtful introduction to fundamental management issues, while inviting readers to think critically about the practical solutions required to address contemporary challenges. Events Management: An International Approach is likely to become core reading both for those interested in the study of events and for those seeking to manage them
Dr. Peter Lugosi
Oxford School of Hospitality Management, Oxford Brookes University

This text is an invaluable resource for both newcomers and veterans in the event industry, an essential book
William Bicknell
Director, Chillisauce, Offical Partner of Guiness World Records Live!

Valuable and useful resource guide for event management modules. Comprehensibly covers a broad range of key aspects of event management to provide a clear and better understanding of event management issues.

Ms Kelly Maguire
Business and Humanities, Sligo Institute of Technology
February 8, 2016

A really useful text for helping students gain a better understanding of wider events management issues

Mr Kevin Ridley
Creative Industries, Newcastle College
November 10, 2015

Very good case-studies and examples.

Dr Claudia Sima
School of Sport,Tourism and Outdoors, University of Central Lancashire
December 18, 2014

Good book.
Like how it broke down into understandable sections.

Mr Stuart Priestley
Sport, Myerscough College
November 27, 2014

For instructors

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