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Essentials of Tourism

Essentials of Tourism

Third Edition
Additional resources:

October 2020 | 472 pages | SAGE Publications Ltd
Will robots take over serving us in hotels? Will flight shaming prevent us travelling in the future? How has the rise of social media impacted upon tourism marketing? – and what has been the impact of airbnb on tourism cities? For answers to these and many other contemporary tourism questions, simply turn to the third edition of Essentials of Tourism by Chris Cooper.

From artificial intelligence, robotics and digital marketing to assessing the impact of events, every tourism student will find this book essential reading for not only grasping the key issues but applying them to real problems faced by professionals in the tourism industry.

The book includes many new case studies from every continent around the world including cases to give you a truly global approach to how tourism theory can be applied in an international context.  This is combined with a lively and accessible writing style which will support and guide you through how tourism has been affected and will continue to be shaped by technology, changing government policy and sustainability concerns.

Key features of the new edition:
  • 'Focus on Technology' and 'Focus on Employment' boxes included in every chapter.
  • Three current case studies included in each chapter to bring context to the reader.
  • Classic papers - introduces students to relevant academic research and refers to the selected paper throughout the chapter.

Chapter 1 Tourism Essentials
Chapter 2 The Destination
Chapter 3 The Economic Consequences of Tourism
Chapter 4 The Environmental Consequences of Tourism
Chapter 5 The Social and Cultural Consequences of Tourism
Chapter 6 Sustainable Tourism
Chapter 7 Visitor Attractions and Events
Chapter 8 Hospitality
Chapter 9 Intermediaries
Chapter 10 Transport
Chapter 11 Government and Tourism
Chapter 12 Demand
Chapter 13 Tourism Marketing
Chapter 14 Tourism Futures


Click for online resources

Lecturer resources

  • PowerPoint slides
  • PowerPoint slides with visuals from the book 
  • Flipped classroom activities
  • Course Cartridge

Student resources

  • SAGE Videos
  • SAGE Business Cases selected by the author
  • Multiple-Choice Testbank

The Essentials of Tourism by Chris Cooper is a must read for all tourism students and researchers. As an overview it addresses issues that have to do with demand for tourism, the tourism industry as well as the tourism destination. It supports tourism industry professionals to develop a comprehensive picture of the economic, environmental, cultural and social impacts of tourism. The book emphasises government policy and sustainability concerns whilst addressing market forces with cases from around the world. This will be a useful reference for all tourism researchers and students.

Professor Dimitrios Buhalis
Bournemouth University, UK

The third edition of Essentials of Tourism by Chris Cooper provides a timely update to a well-established text, that is widely respected for its clarity and expertise. It provides loads of interesting case studies and examples that will engage students.

Professor Noel Scott
University of the Sunshine Coast, Australia

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