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Essentials of Strategic Management
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Essentials of Strategic Management

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March 2012 | 472 pages | SAGE Publications Ltd
'This is a fantastically well written text which incorporates the latest thinking on strategic management. Striking a balance between theory and application, it is extremely readable and loaded with a wide range of case studies. An essential source for undergraduate, postgraduate and professional courses on strategic management.'

- Dr Tahir Rashid, Lecturer in Strategy and Marketing, Salford Business School, University of Salford

This exciting new textbook is built on the belief that strategic management principles are more straightforward than they seem. Unlike other textbooks, it does not overcomplicate the discussion with enigmatic layers of theory or irrelevant perspectives from other disciplines. Instead you will find focused, clearly articulated coverage of the key topics of strategic management, encouraging critical reflection and deeper exploration on your own terms.

Fully developed to cover the essentials of any strategic management course, this textbook not only creates understanding of the principles of strategy, but shows you how to apply them constructively in the face of real-world practicalities. Throughout the text, these principles are put into context with illustrations and examples drawn from all over the world and from all kinds of organization - from Shell, Airbus and Tesco to small and non-profit enterprises.

With an emphasis on topical, distinctive and engaging features, this text offers:

  • Over 120 short, topical case studies drawn from every type of organization across more than 20 countries
  • Worksheets for strategy analysis that can be used to tackle real-world situations
  • Learning outcomes, key points and summaries to focus your reading on what matters
  • Chapter-by-chapter exercises for further study and discussion
  • Suggestions for further reading to deepen your understanding of the theories underpinning the chapters

The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, teaching notes, links to journal articles and an interactive glossary.

 
The Essence of Strategy and Strategic Management
 
Understanding the External Environment
 
Industry Sector Environments
 
Enterprise Stakeholders, Identity and Purpose
 
Enterprise Resources Distinctive Capabilities
 
Strategic Decision-Making
 
Enterprise-Level Strategy Frameworks
 
Scale, Non-Scale and Vertical Strategies
 
Innovation Strategies
 
Diversification Strategies in the Multi-Activity Enterprise
 
Acquisition, Merger and Alliance Strategies
 
Multinational and Global Strategies
 
Strategy Implementation and Change Management

Supplements

Instructor Site
Companion website with lecture slides, teaching notes for case studies and assignments, module plans and links to further cases

Usefull for all students studying strategic managment as a stand alone module.

Mrs Janine Crowther
Higher Education, Darlington College
March 26, 2013

Excellent detail. More applicable for final year undergraduates.

Miss Lisa Binney
Faculty of Sport Business & Enterprise, Southampton Solent University
March 25, 2013

Book written not based on real-business-life but philosophical contemplations, authors clearly have no understanding of the reality of strategy implementation, nor seem to have looked into the state-of-the-art research. Outlining challenges in strategic management but without really addressing them. Same old stuff, what's already in many other (old) books.

Miss Juste Brukiene
Department of Business Studies, Aalborg University
March 5, 2013

A consice Overview for Understanding Strategic Thinking

Professor Burkhard Von velsen
Institute of Management, Magdeburg University of Applied Sci's
February 20, 2013

This will be a good supplement to the core texts we are already using in Strategic Management module.

Dr Chuma Osuchukwu
Postgraduate Faculty, London School of Business and Management
January 21, 2013

Not apprpriate for the course I teach which is specifically on Education

Dr Sylvia Horton
Education , Portsmouth University
November 13, 2012

Awaiting changes in our course structure. Shifting professors around.

Mr Art Diaz
Management Marketing Dept, University of Texas - El Paso
October 30, 2012

Did not find the textbook an improvement over my present textbook.

Professor David Fox
Management , California State University, Northridge
October 4, 2012

The current text provided a greater range of course options

Dr Sharon Johnson
Business Economics Dept, Charleston Southern University
September 25, 2012

A positively different structure and text in comparison to other books. It presents extended theoretical frameworks and adopts a more modern approach with reference to strategy. Good, too, are the case studies presented. However, it does not go far enough. It still respects too old theory, like Porter, becoming increasingly irrelevant. Unfortunately nothing is said, e.g., about ecosystems, keystone and dominator strategies. Nevertheless within available textbooks this book is recommended and adopted.

Professor Klaus Oestreicher
International Studies , Worcester University
July 26, 2012

Preview this book

Sample Materials & Chapters

Chapter One


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Paperback & eBook (Slimpack)
ISBN: 9781446252758
£45.99

Paperback
ISBN: 9781849201872
£46.99

Hardcover
ISBN: 9781849201865
£129.00

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