Entrepreneurship for Everyone
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Entrepreneurship for Everyone
A Student Textbook



© 2009 | 256 pages | SAGE Publications Ltd
A companion website is available for this text

'Innovative, well organised, readable and authoritative. This is a text that takes a modern and refreshing approach to a subject that is an essential ingredient on today's economic agenda' - Graham Beaver, Professor of Strategic Management, Visiting Professor to Queensland University of Technology, Fellow of the University of Warwick

Not everyone who wants to study entrepreneurship has a theoretical background in business.

Specifically written for students who do not have a strong business theory background, the authors of Entrepreneurship for Everyone bring alive the crucial issues for understanding this dynamic field. Going beyond the traditional textbook, the authors equip students with the necessary business knowledge and essential practical advice on applying that knowledge in the real world, to a range of types of industry - from sustainable industries, information technology, healthcare, biotechnology, as well as the musical and creative industries.

Key entrepreneurship concepts that are covered include:

- the theories and tools of creative thinking

- market research

- intellectual property protection

- relevant economics

If you are coming to this area anew, and especially if you are interested in how entrepreneurship is applied, putting this text back on the shelf could cost you real success.

 
PART A: PRINCIPLES
 
Developing People and Competencies
 
The Economics of Entrepreneurship and Innovation
 
Promoting Creativity
 
PART B: PRACTICE
 
Gaining Strategic Advantage
 
The Marketing Plan
 
The Business Plan
 
PART C: CONTEXT
 
Intellectual Capital
 
Knowledge Management
 
Presentation Technique
 
PART D: SPECIALISMS
 
Technical Innovation
 
The Biotechnology Revolution
 
Green Entrepreneurship
A Sustainable Development Challenge  
 
Enterprise in Health and Social Care
 
Journalism and Media Entrepreneurs
 
General Characteristics of the Creative Arts
 
PART E: ACTION
 
Growing the Venture

Sample Materials & Chapters

Introduction PDF

Chapter One PDF


This book is deeper than just new venture formation. New value chains lead to competitive advantage. Internet music etc are new value chains, "creative destruction" disintermediating old players. This book is for every professional and standard for engineers, scientists and the creative and heath industries
R.Schumann
Entrepreneur



suitable for undergraduate students studying the subject for the first time.

Mr Severino Mavhiki
Business Administration , Midlands State University
September 18, 2015

Quite good in providing general issues on entrepreneurship

Dr Shova Thapa Karki
School of Business, Mgmt & Economics, Sussex University
August 11, 2014

This book does contain the depth I am seeking in regard to Owning and Operating A Small Business

Dr Gloria Smith
Business Comp Info Systems Div, Scottsdale Community College
September 6, 2012

By approaching the subject of entrepreneurship from a refreshingly open perspective, this text does what it says on the tin and facilitates a wide appreciation of the subject. In teaching entrepreneurship to mulitple cohorts I find that one text definitely does not fit all and this text enable non-business students to engage with the subject on an equal footing.

Mr Paul Matthews
Business Administration , University College Birmingham
April 25, 2012

For instructors

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ISBN: 9781412947763
ISBN: 9781412947756

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