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Encyclopedia of Sports Management and Marketing
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Encyclopedia of Sports Management and Marketing

Four Volume Set
Edited by:
  • Linda E. Swayne - University of North Carolina, Charlotte, USA
  • Mark Dodds - State University of New York, Cortland, USA, State University of New York, USA


© 2011 | 1 960 pages | SAGE Publications, Inc
There is currently no comprehensive reference work bringing both sports management and sports marketing all together in one place. This encyclopedia is designed to fill this gap in the literature.

On the management side, it introduces principles and procedures of economics, budgeting and finance, leadership, governance, communication, business law and ethics, and human resource practices, all in the sports context. On the marketing side it explores two broad streams: marketing of sport and sport-related products and using sport as a platform for marketing non-sports products, as seen in celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament.

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ISBN: 9781412973823
£530.00

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