This book intends to fill this lacuna through original research on poor, rural women micro-entrepreneurs, whose achievement-motivation has been rigorously measured. This pioneering study establishes a clear relationship between presence/absence of achievement-motivation and the success/failure of these women in sustaining their enterprises.
The authors also describe in detail a replicable and scalable "cash-less" material loan model developed by the NGO Asian Centre for Organisation Research and Development (ACORD) for rural women micro-entrepreneurs, which can be used effectively to solve some of the problems related to rural backwardness.
|Rural Women Entrepreneurs and Achievement Motivation|
|The Setting: ACORD's Micro-enterprise Project for Rural Women|
|Poor Rural Women as Entrepreneurs|
|Measuring Achievement Motivation in Rural Women Micro-entrepreneurs|
|Personal Stories of Achievers and Non-achievers|
|Patterns of Male Response|
|Summary, Conclusion, and the Way Forward|