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Employing Qualitative Methods in the Private Sector
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Employing Qualitative Methods in the Private Sector



August 1998 | 232 pages | SAGE Publications, Inc
Each year, academic institutions produce thousands of social science graduates, skilled in applied social research - many more than can be absorbed into the teaching profession. In this volume, Marilyn Mitchell provides information often left out of the social science curriculum - how and where can social scientists put their skills to use in the private sector?

The book outlines some of the basic private sector research settings, and then provides clear and sensible advice on how to rename skills and market most effectively to the business community. Mitchell, herself employed in the private sector, also examines project and business management.

 
Private Sector Research Settings
 
Renaming Your Skills
 
Business Activities That Require Research
 
Marketing Yourself to the Private Sector
 
Project Management
 
Business Management
 
Conclusion

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