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Emerging Economies Cases Journal

Emerging Economies Cases Journal

Published in Association with Indian Institute of Management, Rohtak

eISSN: 25166050 | ISSN: 25166042 | Current volume: 2 | Current issue: 1 Frequency: Bi-annually


Emerging Economies Cases Journal aims to furnish a platform for academicians and industry practitioners to share previously unpublished cases on the application of management concepts to complex real-world situations in emerging economies such as India. It is anticipated that these cases will be of great utility to case instructors and practitioners. Case studies from all leading emerging economies are welcome that deal with some aspect of managerial decision making in these economies.

Emerging Economies Cases Journal aims to furnish a platform for academicians and industry practitioners to share previously unpublished cases on the application of management concepts to complex real-world situations in emerging economies such as India. It is anticipated that these cases will be of great utility to case instructors and practitioners. Through these cases, the journal endeavours to facilitate teaching, build analytic skills, generate animated discussion and bridge the gap between theory and practice. While decisional cases across various disciplines of management are the prime focus of the journal, relevant descriptive cases will also be considered for publication. Case studies from all leading emerging economies are welcome that deal with some aspect of managerial decision making in these economies. Contributions are limited to the English language.

With global MNCs beginning to make inroads into the Indian market, there is a greater need to comprehend the business atmosphere unique to India. Contributions are encouraged but are not limited to the field of marketing, operations, human resources, organizational behaviour, information technology, finance, economics and strategy. It is expected that these cases will be of relevance to global practitioners and academics who seek to understand the business landscape of emerging economies.

The journal does not publish news and current affairs.

Dheeraj Sharma Director, Indian Institute of Management Rohtak, India
S K Pandey Indian Institute of Management Rohtak, India
Koustab Ghosh Indian Institute of Management Rohtak, India
Editorial Board
Barry Babbin Louisiana Tech University, USA
Anirban Biswas Indian Institute of Management Calcutta, India
Indranil Bose Indian Institute of Management Calcutta, India
Pawan Budhwar Aston Business School, UK
Rajesh Chandwani IIM Ahmedabad, India
Shekhar Chaudhuri IIM Calcutta, India
M R Dixit IIM Ahmedabad, India
Vishal Gupta University of Alabama, Tuscaloosa, Alabama
A K Jain IIM Ahmedabad, India
Vidyanand Jha IIM Calcutta, India
Karmeshu Jawaharlal Nehru University, India
Naresh Khatri University of Missouri, Columbia, USA
Suneel Maheshwari IIM Ahmedabad, India
Ashis Mishra IIM Bangalore, India
Manoj Motiani IIM Indore, India
Rajendra Nargundkar IIM Indore, India
Cédomir Nestorovic ESSEC, Singapore
I M Pandey IIM Ahmedabad, India
Sanjeev Prashar IIM Raipur, India
Pradeep Rau George Washington University, USA
Biswatosh Saha IIM Calcutta, India
Don Schultz Nortwesteern University, USA
Borna Shaheen Ball State University, Indiana, USA
Shainesh G IIM Bangalore, India
Jagdish N Sheth Emory University, USA
Satyendra Singh University of Winnipeg, Canada
Narasimhan Srinivasan University of Connecticut, USA
Srini Srinivasan IIM Bangalore, India
Sanjeev Swami IIT Kanpur, India
Anandakuttan Unnithan IIM Kozhikode, India
Venkata Rao V IIM Ahmedabad, India
Biju Varkkey IIM Ahmedabad, India
Rohit Varman Indian Institute of Management Calcutta, India
S Ramakrishna Velamuri China Europe International Business School (CEIBS), China
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  • Manuscript Submission Guidelines: Emerging Economies Cases Journal

    Please read the guidelines below then visit the Journal’s submission site to upload your manuscript. Please note that manuscripts not conforming to these guidelines may be returned.

    Only manuscripts of sufficient quality that meet the aims and scope of Emerging Economies Cases Journal will be reviewed.

    There are no fees payable to submit or publish in this journal.

    As part of the submission process you will be required to warrant that you are submitting your original work, that you have the rights in the work, that you are submitting the work for first publication in the Journal and that it is not being considered for publication elsewhere and has not already been published elsewhere, and that you have obtained and can supply all necessary permissions for the reproduction of any copyright works not owned by you.

    If you have any questions about publishing with SAGE, please visit the SAGE Journal Solutions Portal

    1. What do we publish?

    1.1 Aims & Scope
    1.2 Article types
    1.3 Writing your paper

    2. Editorial policies

    2.1 Peer review policy
    2.2 Authorship
    2.3 Acknowledgements
    2.4 Funding
    2.5 Declaration of conflicting interests

    3. Publishing polices

    3.1 Publication ethics
    3.2 Contributor’s publishing agreement
    3.3 Open access and author archiving

    4. Preparing your manuscript

    4.1 Formatting
    4.2 Artwork, figures and other graphics
    4.3 Supplementary material
    4.4 Reference style
    4.5 English language editing services

    5. Submitting your manuscript

    5.1 ORCID
    5.2 Information required for completing your submission
    5.3 Permissions

    6. On acceptance and publication

    6.1 SAGE Production
    6.2 Online First publication
    6.3 Access to your published article
    6.4 Promoting your article

    7. Further information

    1. What do we publish?

    1.1 Aims & Scope

    Before submitting your manuscript to Emerging Economies Cases Journal, please ensure you have read the Aims & Scope.

    1.2 Article types

    Business cases should not exceed 5,000–7,000 words, including references. All articles must be accompanied by an abstract of 150–200 words and 4–6 keywords. Book reviews should be about 1,500 words.

    1.3 Writing your paper

    The SAGE Author Gateway has some general advice and on how to get published, plus links to further resources.

    1.3.1 Make your article discoverable
    When writing up your paper, think about how you can make it discoverable. The title, keywords and abstract are key to ensuring readers find your article through search engines such as Google. For information and guidance on how best to title your article, write your abstract and select your keywords, have a look at this page on the Gateway: How to Help Readers Find Your Article Online

    2. Editorial policies

    2.1 Peer review policy

    Emerging Economies Cases Journal adheres to a rigorous double-blind reviewing policy in which the identity of both the reviewer and author are always concealed from both parties.

    2.2 Authorship

    All parties who have made a substantive contribution to the article should be listed as authors. Principal authorship, authorship order, and other publication credits should be based on the relative scientific or professional contributions of the individuals involved, regardless of their status. A student is usually listed as principal author on any multiple-authored publication that substantially derives from the student’s dissertation or thesis.

    2.3 Acknowledgements

    All contributors who do not meet the criteria for authorship should be listed in an Acknowledgements section. Examples of those who might be acknowledged include a person who provided purely technical help, or a department chair who provided only general support.

    Please supply any personal acknowledgements separately to the main text to facilitate anonymous peer review.

    2.3.1 Third party submissions

    Where an individual who is not listed as an author submits a manuscript on behalf of the author(s), a statement must be included in the Acknowledgements section of the manuscript and in the accompanying cover letter. The statements must:

    •    Disclose this type of editorial assistance – including the individual’s name, company and level of input 
    •    Identify any entities that paid for this assistance 
    •    Confirm that the listed authors have authorized the submission of their manuscript via third party and approved any statements or declarations, e.g. conflicting interests, funding, etc.

    Where appropriate, SAGE reserves the right to deny consideration to manuscripts submitted by a third party rather than by the authors themselves.

    2.3.2 Writing assistance

    Individuals who provided writing assistance, e.g. from a specialist communications company, do not qualify as authors and so should be included in the Acknowledgements section. Authors must disclose any writing assistance – including the individual’s name, company and level of input – and identify the entity that paid for this assistance. It is not necessary to disclose use of language polishing services.

    2.4 Funding

     Emerging Economies Cases Journal requires all authors to acknowledge their funding in a consistent fashion under a separate heading.  Please visit the Funding Acknowledgements page on the SAGE Journal Author Gateway to confirm the format of the acknowledgment text in the event of funding, or state that: This research received no specific grant from any funding agency in the public, commercial, or not-for-profit sectors. 

    2.5 Declaration of conflicting interests

     Emerging Economies Cases Journal encourages authors to include a declaration of any conflicting interests and recommends you review the good practice guidelines on the SAGE Journal Author Gateway

    It is the policy of Emerging Economies Cases Journal to require a declaration of conflicting interests from all authors enabling a statement to be carried within the paginated pages of all published articles.
    Please ensure that a ‘Declaration of Conflicting Interests’ statement is included at the end of your manuscript, after any acknowledgements and prior to the references. If no conflict exists, please state that ‘The Author(s) declare(s) that there is no conflict of interest’. For guidance on conflict of interest statements, please see the ICMJE recommendations here

    3. Publishing Policies

    3.1 Publication ethics

    SAGE is committed to upholding the integrity of the academic record. We encourage authors to refer to the Committee on Publication Ethics’ International Standards for Authors and view the Publication Ethics page on the SAGE Author Gateway

    3.1.1 Plagiarism
     Emerging Economies Cases Journal and SAGE take issues of copyright infringement, plagiarism or other breaches of best practice in publication very seriously. We seek to protect the rights of our authors and we always investigate claims of plagiarism or misuse of published articles. Equally, we seek to protect the reputation of the journal against malpractice. Submitted articles may be checked with duplication-checking software. Where an article, for example, is found to have plagiarised other work or included third-party copyright material without permission or with insufficient acknowledgement, or where the authorship of the article is contested, we reserve the right to take action including, but not limited to: publishing an erratum or corrigendum (correction); retracting the article; taking up the matter with the head of department or dean of the author's institution and/or relevant academic bodies or societies; or taking appropriate legal action.

    3.1.2 Prior publication
    If material has been previously published it is not generally acceptable for publication in a SAGE journal. However, there are certain circumstances where previously published material can be considered for publication. Please refer to the guidance on the SAGE Author Gateway or if in doubt, contact the Editor at the address given below.

    3.2 Contributor’s publishing agreement      

    Before publication, SAGE requires the author as the rights holder to sign a Journal Contributor’s Publishing Agreement. SAGE’s Journal Contributor’s Publishing Agreement is an exclusive licence agreement which means that the author retains copyright in the work but grants SAGE the sole and exclusive right and licence to publish for the full legal term of copyright. Exceptions may exist where an assignment of copyright is required or preferred by a proprietor other than SAGE. In this case copyright in the work will be assigned from the author to the society. For more information please visit the SAGE Author Gateway

    3.3 Open access and author archiving

    Emerging Economies Cases Journal provides open access publishing. For information on funding body compliance, and depositing your article in repositories, please visit SAGE Publishing Policies on our Journal Author Gateway.

    4. Preparing your manuscript for submission                    

    4.1 Formatting

    The preferred format for your manuscript is Word. LaTeX files are also accepted. Word and (La)Tex templates are available on the Manuscript Submission Guidelines page of our Author Gateway.

    • The font of the submitted articles should be Times New Roman, 12 font and double space.
    • Name(s) of author(s) along with author’s affiliation and institutional address (in case of more than one author, the name and address of the corresponding author with pin code and email id must be provided.
    • A 100–150 word Abstract along with 4 to 5 relevant keywords should be a part of the content.
    • All notes must be listed as endnotes.
    • The language and spellings used should be British (UK), with ‘-ize’ variant, e.g., globalization instead of globalisation, labour instead of labor.
    • Non-English and uncommon words and phrases should be italicized. Meaning of non-English words should be given in parenthesis just after the word when it is used for the first time.
    • Numbers from one to nine should be spelt out, and 10 and above to remain in figures. However, for exact measurement (e.g., China’s GDP growth rate 9.8 per cent; 10-year-old boy, etc.) numbers should be used.
    • Single quotes should be used throughout. Double quote marks are to be used within single quotes. Spellings of words in quotations should not be changed to British; however, glaring mistakes in spellings can be rectified using (sic.).
    • Quotations of 45 words or more should be separated from the text and set as block quotes.
    • Use ‘per cent’ instead of % in the text. In tables, graphs, and within parenthesis, % symbol can be used.
    • Use ‘twentieth century’, ‘the 1990s’.
    • Initials in names of people used in the text must have spaces in them and dots (e.g., M. K. Gandhi, P. T. Usha, etc.).
    • Fuller/non-truncated number ranges should be used (e.g., 1987–1988, 2012–2015, etc.).
    • Use of boldface or all capital letters should be avoided. Quotes/italics must be used for emphasis. Capitalisation of different words—proper nouns, names of castes, regions, etc.—must be made consistent in the text.
    • Abbreviations should be spelled out at the first occurrence: some common ones (US, GDP, BBC) being exceptions.

    4.2 Artwork, figures and other graphics

    For guidance on the preparation of illustrations, pictures and graphs in electronic format, please visit SAGE’s Manuscript Submission Guidelines  

    Figures supplied in colour will appear in colour online regardless of whether or not these illustrations are reproduced in colour in the printed version. For specifically requested colour reproduction in print, you will receive information regarding the costs from SAGE after receipt of your accepted article.

    4.3 Supplementary material

    This journal is able to host additional materials online (e.g. datasets, podcasts, videos, images etc) alongside the full-text of the article. For more information please refer to our guidelines on submitting supplementary files

    4.4 Reference style

     Emerging Economies Cases Journal adheres to the APA reference style. View the APA guidelines to ensure your manuscript conforms to this reference style.

    For each text citation there must be a corresponding citation in the reference list and for each reference list citation there must be a corresponding text citation.
    Some examples of references are given below.

    • Books:
      Patnaik, U. (2007). The republic of hunger. New Delhi: Three Essays Collective.
    • Edited Books:
      Amanor, K. S., & Moyo, S. (Eds). (2008). Land and sustainable development in Africa. London/New York: Zed Books.
      Amanor, K. S., & Moyo, S. (2008). Land and sustainable development in Africa (A. Sharma, Ed.). London/New York: Zed Books.
    • Translated books/Editions of books:
      Amin, S. (1976). Unequal development (trans. B. Pearce, 2nd ed.). London and New York: Monthly Review Press.
    • Book chapters:
      Chachra, S. (2011). The national question in India. In S. Moyo and P. Yeros (Eds), Reclaiming the nation (pp. 67–78). London and New York: Pluto Press.
    • Journal articles:
      Foster, J. B. (2010). The financialization of accumulation. Monthly Review, 62(5), 1−17.
    • Newsletter article, no author:
      How OJJDP Is Promoting Youth Justice and Safety: 2016 Wrap-Up. (2016, November/December). OJJDP News @ a Glance. Retrieved 24 January 2017, from
      [Note: Please do not place a period at the end of an online reference.]
    • Newspaper article:
      Schwartz, J. (1993, September 30). Obesity affects economic, social status. The Washington Post, pp. A1, A4.
    • Non-English reference book, title translated into English:
      Real Academia Espanola. (2001). Diccionario de la lengua espanola [Dictionary of the Spanish Language] (22nd ed.). Madrid, Spain: Author.

      [Note: The translation of the non-English titles must be provided in square brackets right after the title. In cases where the author of the article (usually an institute or society) and the publisher are same, the name of the publisher is replaced with the word ‘Author’.]

    • Special issue or section in a journal:
      Haney, C., & Wiener, R. L. (Eds). (2004). Capital punishment in the United States [Special Issue]. Psychology, Public Policy, and Law, 10(4), 1−17.
      Haney, C., & Wiener, R. L. (Eds). (2004). Capital punishment in the United States. Psychology, Public Policy, and Law, 10(Special Issue), 1−17.
    • Working paper/Reports:
      Amin, S. (1976). Unequal development (Working Paper/Report No. E-212). London and New York: Monthly Review Press.
    • Conferences:
      Liu, S. (2005, May). Defending against business crises with the help of intelligent agent based early warning solutions. Paper presented at the Seventh International Conference on Enterprise Information Systems, Miami, FL. Retrieved 24 January 2018, from
    • Proceedings:
      Herculano-Houzel, S., Collins, C. E., Wong, P., Kaas, J. H., & Lent, R. (2008). The basic nonuniformity of the cerebral cortex. Proceedings of the National Academy of Sciences, USA, 105, 12593–12598. doi:10.1073/pnas.0805417105
      [Note: Providing the doi is optional.]

    4.5 English language editing services

    Authors seeking assistance with English language editing, translation, or figure and manuscript formatting to fit the journal’s specifications should consider using SAGE Language Services. Visit SAGE Language Services on our Journal Author Gateway for further information.

    5. Submitting your manuscript

    5.1 ORCID

    As part of our commitment to ensuring an ethical, transparent and fair peer review process SAGE is a supporting member of ORCID, the Open Researcher and Contributor ID. ORCID provides a unique and persistent digital identifier that distinguishes researchers from every other researcher, even those who share the same name, and, through integration in key research workflows such as manuscript and grant submission, supports automated linkages between researchers and their professional activities, ensuring that their work is recognized.

    The collection of ORCID iDs from corresponding authors is now part of the submission process of this journal. If you already have an ORCID iD you will be asked to associate that to your submission during the online submission process. We also strongly encourage all co-authors to link their ORCID ID to their accounts in our online peer review platforms. It takes seconds to do: click the link when prompted, sign into your ORCID account and our systems are automatically updated. Your ORCID iD will become part of your accepted publication’s metadata, making your work attributable to you and only you. Your ORCID iD is published with your article so that fellow researchers reading your work can link to your ORCID profile and from there link to your other publications.

    If you do not already have an ORCID iD please follow this link to create one or visit our ORCID homepage to learn more.

    5.2 Information required for completing your submission

    You will be asked to provide contact details and academic affiliations for all co-authors via the submission system and identify who is to be the corresponding author. These details must match what appears on your manuscript. At this stage please ensure you have included all the required statements and declarations and uploaded any additional supplementary files (including reporting guidelines where relevant).

    Emerging Economies Cases Journal is hosted on SAGE Track, a web based online submission and peer review system powered by ScholarOne™ Manuscripts. Visit  to login and submit your article online.

    5.3 Permissions

    Please also ensure that you have obtained any necessary permission from copyright holders for reproducing any illustrations, tables, figures or lengthy quotations previously published elsewhere. For further information including guidance on fair dealing for criticism and review, please see the Copyright and Permissions page on the SAGE Author Gateway

    6. On acceptance and publication           

    6.1 SAGE Production

    Your SAGE Production Editor will keep you informed as to your article’s progress throughout the production process. Proofs will be sent by PDF to the corresponding author and should be returned promptly.  Authors are reminded to check their proofs carefully to confirm that all author information, including names, affiliations, sequence and contact details are correct, and that Funding and Conflict of Interest statements, if any, are accurate. Please note that if there are any changes to the author list at this stage all authors will be required to complete and sign a form authorising the change.

    6.2 Online First publication

    Online First allows final articles (completed and approved articles awaiting assignment to a future issue) to be published online prior to their inclusion in a journal issue, which significantly reduces the lead time between submission and publication. Visit the SAGE Journals help page for more details, including how to cite Online First articles.

    6.3 Access to your published article

    SAGE provides authors with online access to their final article.

    6.4 Promoting your article

    Publication is not the end of the process! You can help disseminate your paper and ensure it is as widely read and cited as possible. The SAGE Author Gateway has numerous resources to help you promote your work. Visit thePromote Your Article page on the Gateway for tips and advice. 

    7. Further information

    Any correspondence, queries or additional requests for information on the manuscript submission process should be sent to the Emerging Economies Cases Journal editorial office as follows:

    The Editor, S. K Pandey, Indian Institute of Management, Rohtak. E-mail:

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