Effective Data Visualization
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Effective Data Visualization
The Right Chart for the Right Data

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© 2017 | 264 pages | SAGE Publications, Inc
Written by sought-after speaker, designer, and researcher Stephanie D. H. Evergreen, Effective Data Visualization shows readers how to create Excel charts and graphs that best communicate data findings. This comprehensive how-to guide functions as a set of blueprints—supported by research and the author’s extensive experience with clients in industries all over the world—for conveying data in an impactful way. Delivered in Evergreen’s humorous and approachable style, the book covers the spectrum of graph types available beyond the default options, how to determine which one most appropriately fits specific data stories, and easy steps for making the chosen graph in Excel. 


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1. Our Backbone: Why We Visualize
Why We Visualize  
When Visualization Is Harmful  
Which Chart Type Is Best?  
How to Use This Book  
Exercises  
Resources  
References  
 
2. When a Single Number Is Important: Showing Mean, Frequency, and Measures of Variability
What Stories Can Be Told With a Single Number?  
How Can I Visualize a Single Number?  
How Can I Show Measures of Variability?  
Exercises  
Resources  
References  
 
3. How Two or More Numbers are Alike or Different: Visualizing Comparisons
What Stories Can Be Told About How Two or More Numbers Are Alike or Different?  
How Can I Visualize How Two or More Numbers Are Alike or Different?  
Exercises  
Resources  
References  
 
4. How We Are Better or Worse Than a Benchmark: Displaying Relative Performance
What Stories Can Be Told About How We Are Better or Worse Than a Benchmark?  
How Can I Visualize How We Are Better or Worse Than a Benchmark?  
Exercises  
Resources  
References  
 
5. What the Survey Says: Showing Likert, Ranking, Check-All-That-Apply, and More
What Stories Can Be Told About What the Survey Says?  
How Can I Visualize What the Survey Says?  
Ranking  
Branching  
Visualizing Not Applicable or Missing Data  
Exercises  
Resources  
References  
 
6. When There Are Parts of a Whole: Visualizing Beyond the Pie Chart
What Stories Can Be Told When There Are Parts of a Whole?  
How Can I Visualize the Parts of a Whole?  
Exercises  
Resources  
References  
 
7. How This Thing Changes When That Thing Does: Communicating Correlation and Regression
What Stories Can Be Told About How This Thing Changes When That Thing Does?  
How Can I Visualize How This Thing Changes When That Thing Does?  
Exercises  
Resources  
References  
 
8. When the Words Have the Meaning: Visualizing Qualitative Data
What Stories Can Be Told When the Words Have the Meaning?  
How Can I Visualize When the Words Have the Meaning?  
Exercises  
Resources  
References  
 
9. How Things Changed Over Time: Depicting Trends
What Stories Can Be Told About How Things Changed Over Time?  
How Can I Visualize How Things Changed Over Time?  
Exercises  
Resources  
References  
 
10. It's About More Than the Buttons
Dot Plots Generate Healthcare Pioneers  
Clearly Labeled Line Graphs Streamline Decisions at a Fortune 500  
Diverging Stacked Bars Make for Community Leaders in the Midwest  
Icons Support Informed Policymaking  
Exercises  
Resources  
Reference  

Supplements

Student Study Site

Use the Student Study Site to get the most out of your course!
Our Student Study Site at http://study.sagepub.com/evergreenedv is completely open-access and includes selected color images from the book.

Clearly written, concise, and easy to understand.

Dr Billy R McKim
Agricultural Education Dept, Texas A & M Univ-Clg Station
August 16, 2016

Sample Materials & Chapters

Chapter 1

Chapter 5


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ISBN: 9781506303055