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Dynamics of Media Writing
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Dynamics of Media Writing
Adapt and Connect

Second Edition
Additional resources:


August 2018 | 296 pages | CQ Press

This fully updated Second Edition of Dynamics of Media Writing helps students learn transferable skills that can be applied across all media platforms—from traditional mass media formats like news, public relations and advertising, to digital and social media platforms.  Whether writing a story, press release or a tweet, today’s media writers must adapt their message to each specific media format in order to successfully connect with their audience. 

New to the Second Edition:

  • A new chapter on social media discusses the latest developments in this rapidly changing area.
  • New Helpful Hints boxes help students hone their media writing skills.
  • New and updated information on interviewing, dictionary usage, lead structure and more bring the book fully up-to-date.
  • Themes from the former Chapter 14 are now woven through the book to stress the importance of clarity and accuracy, lifelong learning and transferable skills.
  • Fake news is now covered in multiple sections to help students both understand and spot it when reviewing the news.
  • Additional photos and graphics illustrate the various elements of storytelling to make the information easier for students to apply.
  • New "Give It a Try" features at the end of the Adapt and Connect boxes allow students to try out the skills outlined.

Bundle the new edition with the student workbook and save!

Your students save when you bundle this text with a corresponding student workbook.
Order using bundle ISBN 9781544361970

Give your students the SAGE edge!

SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning. Learn more at edge.sagepub.com/filakmedia2e

 
Preface
 
Acknowledgments
 
About the Author
 
PART I. THE BASICS YOU NEED, REGARDLESS OF FIELD
 
Chapter 1. Know Your Audience
How to Define an Audience

 
Key Questions to Ask in Serving Your Readers

 
What Attracts an Audience?

 
What Audiences Need to Know and How to Make Them Care

 
The Big Three

 
 
Chapter 2. Being Accurate, Relying on the Facts
Why Is Journalism Such a Picky Field?

 
Why Media Professionals Matter More Than Ever

 
Making Sure You Are Sure

 
Examining the Broader Issues

 
The Big Three

 
 
Chapter 3. Grammar, Style and Language Basics
Why Do Grammar and Style Matter?

 
Sentence Structure

 
Sentence Length

 
Read Your Work Aloud

 
How to Keep Writing Tight and Right

 
The Big Three

 
 
Chapter 4. Basic Media Writing
The Killer “Be’s” of Writing

 
The Inverted Pyramid

 
Leads: The Prominence of Importance

 
Types of Leads

 
Problematic Leads and Potential Fixes

 
How to Order the Rest of Your Pyramid

 
The Big Three

 
 
Chapter 5. Interviewing
Interview Preparation

 
Places to Dig

 
Getting the Interview

 
Interacting With Your Source

 
Interviewing via Email or Text

 
Interviewing for Multiple Media

 
The Questions

 
Interview Flow

 
Silence as an Ally

 
The Nonverbal Approach: How to Ask a Question Without Asking

 
The End of the Interview (Almost)

 
Follow-Up Interviews

 
The Big Three

 
 
Chapter 6. Writing on the Web
Working on the Web

 
Blogging

 
Best Blogging Practices

 
Linking and Other Interactive Elements

 
Engaging Readers

 
The Big Three

 
 
Chapter 7. Social Media
What Is Social Media?

 
Why Is Social Media Valuable?

 
A Quick Look at Some Social Media Tools

 
Building a Social Media Audience

 
The Big Three

 
 
Chapter 8. Law and Ethics in Media Writing
The First Amendment

 
Libel

 
Legal Defenses Against Libel

 
Copyright

 
How to Avoid Copyright Infringement

 
Ethics and the Media

 
Ethical Concerns

 
How to Work Through Ethical Dilemmas

 
Determining Your Own Approach to Ethics

 
The Big Three

 
 
PART II. FOCUS ON NEWS MEDIA
 
Chapter 9. Reporting: The Basics and Beyond
Event Coverage

 
Preparing for the Event

 
How to Cover the Event

 
News Reporting Beyond the Event

 
Beats

 
Features

 
Profile Writing

 
Localizations

 
Obituaries

 
The Big Three

 
 
Chapter 10. Writing for Traditional Print News Products
Nuances for Print Writing

 
Attributions

 
Expanding the Inverted Pyramid

 
The Beginning

 
The Middle

 
The End

 
The Big Three

 
 
Chapter 11. Writing for Broadcast
Nuances for Broadcast Writing

 
Structure

 
Integrating Additional Elements

 
Types of Stories

 
Polishing Your Final Piece for Delivery

 
The Big Three

 
 
PART III. FOCUS ON MARKETING MEDIA
 
Chapter 12. Public Relations
Defining PR

 
Types of PR Writing

 
Keys to PR

 
Why the Media Matters

 
The Big Three

 
 
Chapter 13. Advertising
Defining Advertising

 
The Creative Brief

 
Message Formation

 
Writing in Advertising

 
The Big Three

 
 
Chapter 14. Marketing
Brands and Branding

 
Campaigns Versus Brands

 
Useful Marketing Platforms and Tools

 
Copywriting for a Brand

 
Writing Creatively for Marketing

 
The Big Three

 
 
Glossary
 
Index

Supplements

Instructor Resources
  • Test banks provide a diverse range of pre-written options as well as the opportunity to edit any question and/or insert your own personalized questions to effectively assess students’ progress and understanding
  • Chapter-specific PowerPoint® slides offer assistance with lecture and review preparation by highlighting essential content, features, and artwork from the book.
  • Chapter learning objectives reinforce the most important material.
Student Resources
  • AP Style Quizzes and Exercises test your students’ knowledge of AP style and provide opportunities for them to practice writing in this style. 
  • Mobile-friendly eFlashcards strengthen understanding of key terms and concepts
  • Mobile-friendly practice quizzes allow for independent assessment by students of their mastery of course material.
  • Carefully selected chapter-by-chapter Video and Multimedia content which enhance classroom-based explorations of key topics.

Sample Materials & Chapters

Chapter 1. Know Your Audience

Chapter 4. Basic Media Writing


Preview this book

For instructors

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Paperback
ISBN: 9781506381466
£69.00