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Doing Visual Ethnography

Doing Visual Ethnography

Third Edition

November 2013 | 248 pages | SAGE Publications Ltd
Essential reading for anyone wishing to engage with images, technologies and society, Doing Visual Ethnography is a milestone in ethnographic and visual research. The Third Edition of this classic text includes new chapters on web-based practices for visual ethnography and the issues surrounding the representation, interpretation, and authoring of knowledge with the rise of digital media.  

The book provides a foundation for thinking about visual ethnography and introduces the practical and theoretical issues relating to the visual and digital technologies used in the field.  

Drawing upon her original research and the experiences of other ethnographers, author Sarah Pink once again challenges our understanding of the world and sets new agendas for visual ethnography by:
  • Helpfully illustrating key concepts within real world contexts
  • Introducing examples from both analogue and digital media
  • Exploring material and electronic texts
  • Setting out the shift towards applied, participatory and public visual scholarship.  
This book is a must-have for students and researchers across the social sciences who are interested in incorporating audiovisual media into their research practice.
Visual Ethnography Across Disciplines
Ways of Seeing, Knowing And Showing
Planning And Practising Visual Ethnography
Photography In Ethnographic Research
Video In Ethnographic Research
Doing Visual Ethnography With The Web
Making Meanings in Visual Ethnography
Photography And Ethnographic Writing
Video In Ethnographic Representation
Making Visual Ethnography Public Online/Digitally

This book is essential reading for those interested in ethnographic research in a variety of settings, working independently and/or as part of a multi-disciplinary team. It is excellent on fieldwork performances as routes to learning to see, not only the visual but also to catch the unseen elements of sensory experience, memories and imaginations.

Dr Marian Hawkesworth
SRA Research Matters

An excellent text which orients research students in the arts to the uses of images in their research. Valuable additions in the new edition for online/internet images and their use.

Dr Tracy Piper-Wright
Department of Art & Design, Chester University
August 2, 2019

Essential for any student doing visual ethnography or anthropology.

Dr Clancy Wilmott
Geography, Manchester University
December 4, 2017

Clearly written and prompts further investigation

Mrs Catherine Frances Delves-Yates
School of Nursing & Midwifery, University of East Anglia
June 24, 2016

I enjoyed reading this book and it has provided me with ideas on how to teach ethnography to my students.

Dr Michael Richards
Applied Health and Social Care , Edge Hill University
May 22, 2016

A great book that covers all the important steps for thhose whho are using visual methods/data in their research. Even though the book is geared towards ethnographers it is an amazing read for anyone who is implementing any visual materials in their project

Ms Irena Loveikaite
Department of Applied Arts, Waterford Institute of Technology
April 14, 2016

Broad scope of creative use of visual methods - not particularly applicable to nursing research (I was reviewing for consideration as part of a research methods course) but extremely useful to anyone interested in evolving ethnography approaches

Mrs Laura Iraine Middleton-Green
Divison of Nursing Studies, Bradford University
February 24, 2016

A valuable introduction to the subject, with application across a broad range of visual and media studies.

Mr Damian Hughes
Art and Design, Staffordshire University
December 15, 2015

A must have book in the area

Mrs denise Burke Mac Giolla Ri
Humanities , AIT Athlone Institute of Technology
November 25, 2015

This is an accessible and well laid out course text that has proved very helpful in teaching students about using visual methods in ethnographic research.

Dr Hannah Knox
Department of Anthropology, University College London
June 10, 2015
  • New chapters on web-based practices for visual ethnography and the issues surrounding the representation, interpretation and authoring of knowledge with the rise of digital media