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Doing Research in the Real World
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Doing Research in the Real World

Fourth Edition


© 2018 | 824 pages | SAGE Publications Ltd

Get 12 months FREE access to an interactive eBook when purchasing the paperback* 

Lecturers, request your electronic inspection copy here.

Pragmatic and inspiring, this applied book will help you to complete your research quickly and well. David Gray’s advice is both positive and sensible as he walks you through each step of the research process from start to finish.

Weaving quantitative, qualitative, and mixed methods together, he encourages you to consider flexible options and to choose the most appropriate methods for your projects. Setting out the realities of conducting research in real-world settings, David will help you to find the practical tools – and the confidence – you need to make good research choices as well as providing coverage of a wide range of assessment techniques and employability skills.

The book also introduces an incredible range of digital resources:
·         Award-winning video to bring concepts to life
·         Video top tips from David
·         Case studies from experts
·         Journal articles to showcase real research
·         Interactive glossary flashcards
·         Multiple choice questions to test yourself with
·         Multidisciplinary data sets
·         Downloadable checklists to guide you.

Brimming with energy and grounded in reality, this book is still your definitive companion to research – from theory to design, data collection to data analysis and writing up to dissemination this book has everything you need to excel.

*Interactivity only available through Vitalsource eBook included as part of paperback product (ISBN 9781526418524). Access not guaranteed on second-hand copies (as access code may have previously been redeemed).

 
Chapter 1. Introduction
 
Part A. Principles and Planning for Research
 
Chapter 2. Theoretical Perspectives and Research Methodologies
 
Chapter 3. Selecting and Planning Research Proposals and Projects
 
Chapter 4. Research Ethics
 
Chapter 5. Searching, Critically Reviewing and Using the Literature
 
Part B. Research Methodology
 
Chapter 6. Research Design: Quantitative Methods
 
Chapter 7. Research Design: Qualitative Methods
 
Chapter 8. Research Design: Mixed Methods
 
Chapter 9. Sampling Strategies
 
Chapter 10. Designing Descriptive and Analytical Surveys
 
Chapter 11. Designing Case Studies
 
Chapter 12. Designing Evaluations
 
Chapter 13. Action Research and Change
 
Part C. Data Collection Methods
 
Chapter 14. Questionnaires and Surveys
 
Chapter 15. Interviewing
 
Chapter 16. Non-Participant Observation
 
Chapter 17. Ethnography and Participant Observation
 
Chapter 18. Focus Groups
 
Chapter 19. Unobtrusive Measures
 
Chapter 20. Visual Research Methods
 
Chapter 21. Digital Research Methods
 
Chapter 22. Secondary Data and Research
 
Part D. Analysis and Report Writing
 
Chapter 23. Getting Started Using SPSS
 
Chapter 24. Analysing and Presenting Quantitative Data
 
Chapter 25. Getting Started Using NVivo
 
Chapter 26. Analysing and Presenting Qualitative Data
 
Chapter 27. Writing Up the Research
 
Chapter 28. Preparing for Presentations and Vivas

This has to be one of my most often borrowed textbooks that rarely lingers on my shelves! Colleagues, doctoral students and masters students alike will find something of interest here--whether it be used as a reminder of terminology, or a quick introduction to a new field. With new material on surveys, secondary data, and digital research as well as a fully integrated supporting digital research, this new edition is still the clear and accessible overview of the practicalities of doing research in the 'real world.' 

Fiona Harris
Associate Professor, Nursing, Midwifery and Allied Health Professions Research Unit, University of Stirling

This stand-alone research handbook covers the “basics and beyond” of social science research in a detailed and student-friendly manner. Straightforward and sequentially structured, it contains step-by-step explanations of the essentials students need to know about qualitative and quantitative research methods and techniques to help them complete projects from start to finish. Very useful handbook for getting undergrads started and helping postgrads stay on track!

Sharon du Plessis-Schneider
Lecturer, Social Work, University of Applied Sciences (Austria)

This book is a very user-friendly and theoretically robust guide that will prove invaluable to researchers and students alike.  I particularly like the breadth and depth with which all dimensions of the research process  are  addressed and explained. The new material on questionnaire and surveys will be of great benefit and is a major strength of the new edition.

Professor Thomas Garavan
Edinburgh Napier Business School

This textbook is unequivocally one of the best resources any student can own if they are required to do a research project or dissertation. This textbook is accessible to all and each chapter is written in a language that is plain, accurate and challenging in just the right quantities. Every element of the research process is clearly documented and discussed; many different types of research is included. This will be my essential text for all my research modules in the future.

Dr Chelle Davison
Education, Coventry University Scarborough Campus
December 13, 2017

This is a large book - however the way it is written helps the reader to break down the sections to research and make them seem more manageable. It is a really helpful book and I will be sharing it with my students.

Mrs Dawn Burnham
Early Years, Farnborough College of Technology
November 20, 2017

Interesting and relevant ands a perfect introduction to the area of research methodology.

Mr Paul Demetriou-Crane
Education, Havering College of Further and Higher Education
November 19, 2017

Great help for students by starting their thesis research.

Dr Jules Verlaan
Faculty of Civil Engineering & Geosciences, Delft University of Technology
November 11, 2017

This is really helpful book that my students enjoy. It helps demystify research concepts in a practical and involved manner. Some books on research can be cumbersome to navigate but this book is written in a way that turns students on to research and not the opposite. It encourages the reader to think logically about the sequencing of the research process without making the process seem scary to them. Very worthwhile addition to my reading list.

Mr Paul McCafferty
School of Social Sciences, Education & Social Work , Queen's University Belfast
October 27, 2017

One of the best books about research design and methods - comprehensive and easy-to-comprehend - proper for MA and PhD students.

Dr Marcin Grabowski
Political Science, Jagiellonian University
July 21, 2017

Sample Materials & Chapters

Doing Research in the Real World - Introduction


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