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Doing Research in the Business World
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Doing Research in the Business World

Companion Website


© 2017 | 840 pages | SAGE Publications Ltd

Get 12 months FREE access to an interactive eBook* when you buy the paperback! (Print paperback version only, ISBN 9781473938434)

Grounded in actual research and supported by the author’s 25 years of experience teaching business and management students, this book is designed especially for students and researchers in business looking to do practical research, and introduces them to the reality of conducting research for the classroom or the boardroom.

The reader is guided through each step of the research process including all the tools they need to collect, analyse and present data and given advice on how to identify, design and complete appropriate projects, enabling them to develop their own research and maximize its impact. Global examples are included throughout from international markets and across the Business and Management discipline.

Packed full of learning features and complimented by a free interactive eBook* that includes author video chapter introductions,  top tips and skills, real world advice, templates and examples of published research, real world data sets, MCQs, PowerPoint slides, student exercises and journal articles, as well as employability advice and guidance on different types of assessment and dissemination, allowing access on the go and encouraging learning and retention whatever the reading or learning style.   

Suitable for anyone intending to conduct research in a variety of business contexts such as Management, Marketing, HRM and Organizational Studies

 

*interactivity only available through Vitalsource eBook
 
Chapter 1: Introduction
 
PART A - PRINCIPLES AND PLANNING FOR RESEARCH
 
Chapter 2: Theoretical Perspectives and Research Methodologies in Business
 
Chapter 3: Selecting and Planning Business Research Proposals and Projects
 
Chapter 4: Business Research Ethics
 
Chapter 5: Searching, Critically Reviewing and Using the Literature in Business
 
PART B - RESEARCH METHODOLOGY
 
Chapter 6: Business Research Design: Quantitative Methods
 
Chapter 7: Business Research Design: Qualitative Methods
 
Chapter 8: Business Research Design: Mixed Methods
 
Chapter 9: Sampling Strategies in Business
 
Chapter 10: Designing Descriptive and Analytical Surveys for Business
 
Chapter 11: Designing Case Studies for Business
 
Chapter 12: Designing Evaluations in Business
 
Chapter 13: Action Research and Change in Business
 
PART C - DATA COLLECTION METHODS
 
Chapter 14: Questionnaires
 
Chapter 15: Interviewing
 
Chapter 16: Non-participant Observation
 
Chapter 17: Ethnography and Participant Observation
 
Chapter 18: Focus Groups
 
Chapter 19: Unobtrusive Measures
 
Chapter 20: Visual Methods
 
Chapter 21: Secondary Data Analysis
 
PART D - ANALYSIS AND REPORT WRITING
 
Chapter 22: Getting Started Using SPSS
 
Chapter 23: Analysing and Presenting Quantitative Data
 
Chapter 24: Getting Started with NVivo
 
Chapter 25: Analysing and Presenting Qualitative Data
 
Chapter 26: Writing up the Research in a Business Report
 
Chapter 27: Planning for Business Presentations and for Vivas

Supplements

Companion Website

Student and Instructor Resources

·         Video top tips

·         Encyclopedia entries

·         Real world case studies

·         Full text journal articles

·         Real world data sets

·         Glossary

·         PowerPoint slides

·         MCQs

·         Downloadable checklists 

All business students will find a wealth of information in David Gray’s book Doing Research in the Business World. The approach and methodologies used to present the book is very refined with expanded sections and detailed consideration of concepts, techniques and applications of the research process. This book will give both tutors and students the opportunity to think clearly about their research from the start to finish!

Alfred Akakpo
Faculty of Business, Coventry University

An excellent resource for bringing to life, some of the more theoretical aspects of research methods for business students! This book adopts a practical approach to the learning  of research methods, making a difficult subject more comprehensible.

Helen Shiels
Department of International Business, Ulster University

A digestible, user friendly format. It is important that students realise that we ‘do’ research every day and not just for an undergraduate thesis.

Diane Holt
Professor of Management, The University of Essex

Sample Materials & Chapters

Doing Research in the Business World - Chapter 1: Introduction


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ISBN: 9781473938434
ISBN: 9781473915671