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Doing Research in the Business World

Doing Research in the Business World

First Edition
Additional resources:

November 2016 | 840 pages | SAGE Publications Ltd

Get 12 months FREE access to an interactive eBook* when you buy the paperback! (Print paperback version only, ISBN 9781473915688)

Grounded in actual research and supported by the author’s 25 years of experience teaching business and management students, this book is designed especially for students and researchers in business looking to do practical research, and introduces them to the reality of conducting research for the classroom or the boardroom.

The reader is guided through each step of the research process including all the tools they need to collect, analyse and present data and are given advice on how to identify, design and complete appropriate projects, enabling them to develop their own research and maximize its impact. Global examples are included throughout from international markets and across the Business and Management discipline.

Packed full of learning features and complemented by a free interactive eBook* that includes author video chapter introductions,  top tips and skills, real world advice, templates and examples of published research, real world data sets, MCQs, PowerPoint slides, student exercises and journal articles, as well as employability advice and guidance on different types of assessment and dissemination, allowing access on the go and encouraging learning and retention whatever the reading or learning style.   

Suitable for anyone intending to conduct research in a variety of business contexts such as Management, Marketing, HRM and Organizational Studies


*interactivity only available through Vitalsource eBook
Chapter 1: Introduction
Chapter 2: Theoretical Perspectives and Research Methodologies in Business
Chapter 3: Selecting and Planning Business Research Proposals and Projects
Chapter 4: Business Research Ethics
Chapter 5: Searching, Critically Reviewing and Using the Literature in Business
Chapter 6: Business Research Design: Quantitative Methods
Chapter 7: Business Research Design: Qualitative Methods
Chapter 8: Business Research Design: Mixed Methods
Chapter 9: Sampling Strategies in Business
Chapter 10: Designing Descriptive and Analytical Surveys for Business
Chapter 11: Designing Case Studies for Business
Chapter 12: Designing Evaluations in Business
Chapter 13: Action Research and Change in Business
Chapter 14: Questionnaires
Chapter 15: Interviewing
Chapter 16: Non-participant Observation
Chapter 17: Ethnography and Participant Observation
Chapter 18: Focus Groups
Chapter 19: Unobtrusive Measures
Chapter 20: Visual Methods
Chapter 21: Secondary Data Analysis
Chapter 22: Getting Started Using SPSS
Chapter 23: Analysing and Presenting Quantitative Data
Chapter 24: Getting Started with NVivo
Chapter 25: Analysing and Presenting Qualitative Data
Chapter 26: Writing up the Research in a Business Report
Chapter 27: Planning for Business Presentations and for Vivas


Click for online resources

Student and Instructor Resources

·         Video top tips

·         Encyclopedia entries

·         Real world case studies

·         Full text journal articles

·         Real world data sets

·         Glossary

·         PowerPoint slides

·         MCQs

·         Downloadable checklists 

Doing Research in the Business World is well designed, and this plays favourably into its overall readability. Gray is also to be commended for covering a vast array of technical topics with a deft and lucid hand, which is no small feat. Throughout the book an admirable sense of balance is also evident. No needless shots are fired in the yawnful paradigm wars: all sides are represented; all sides fairly handled. Indeed, Gray’s work itself is a maturely self-possessed and reflexive piece of research.

In a nutshell, the book is comprehensive, authoritative, laden with interesting case examples and would make profitable reading for those who wish or need to research the business world. Practitioners especially should make use of this book.

Richard Cotter
LSE Review of Books, London School of Economics

All business students will find a wealth of information in David Gray’s book Doing Research in the Business World. The approach and methodologies used to present the book is very refined with expanded sections and detailed consideration of concepts, techniques and applications of the research process. This book will give both tutors and students the opportunity to think clearly about their research from the start to finish!

Alfred Akakpo
Faculty of Business, Coventry University

An excellent resource for bringing to life, some of the more theoretical aspects of research methods for business students! This book adopts a practical approach to the learning  of research methods, making a difficult subject more comprehensible.

Helen Shiels
Department of International Business, Ulster University

A digestible, user friendly format. It is important that students realise that we ‘do’ research every day and not just for an undergraduate thesis.

Diane Holt
Professor of Management, The University of Essex

Sample Materials & Chapters

Doing Research in the Business World - Chapter 1: Introduction

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